Creative Strategist - Fresher

If your Instagram collection has a lot of saved reels, your notes app is full of hooks you thought of at 1 a.m., and you've already mentally storyboarded three ideas while reading this, this role is built for you.

EXPERIENCE: Fresher 0 to 6 months

SALARY: Industry standard

TYPE: Full-time

REPORTS TO: Founder

LOCATION: Andheri (w), Mumbai (onsite)

SCHEDULE: 10 am to 7:30 pm. 6 days working, Mon & Thu WFO, the other 4 days are either shoot days or WFH

>ABOUT 9AV CREATIVE

9AV Creative is an early-stage startup, Mumbai-based digital creative agency that's been building brands for 3 years+. We act as a strategic plus execution partner to D2C brands to drive content-led growth, across performance to brand storytelling, using both AI & live-action content. Have done it for brands like Upnourish, Pluckk, Ugaoo, Conscious Chemist, Urban Platter, BOHECO, etc.

Website: www.9av.in

Instagram: https://www.instagram.com/9av_creative/

LinkedIn: https://www.linkedin.com/company/9avcreative/

Email: [HIDDEN TEXT]

>ROLE OVERVIEW

We are looking for an absolute content obsessive who bridges the gap between scroll-stopping visuals and hard data. As our Creative Strategist, you will be the creative anchor for multiple brands, writing scripts, defining the visuals, and stepping onto the set to bring those ideas to life. You will not only conceptualise the creative but also function as a performance marketer—diving into Meta Ads Manager dashboards to understand exactly how your creatives are driving revenue and tweaking your strategy based on the numbers. So, numbers to concept to production to numbers

Because 9AV Creative is an early-stage startup, this is a high-responsibility environment. The weight of the following responsibilities will rest squarely on your shoulders.

>WHAT YOU'LL OWN

• Content angles & visual packaging: research and come up with distinct content ideas and angles for each brand, and decide how each one should look (format, pacing, visual style) before it's shot
• Scripts & visuals: research the product and the target audience to write scripts and rough visual direction (shot lists, references, mood boards) that a production team can actually execute
• On-set direction: be present on shoot days to make sure execution stays true to the original idea — catching drift before it becomes a wasted shoot day
• Trend & culture scan: spend real time scrolling Instagram and YouTube, tracking what other creators and competitor brands are doing, what's landing and what's dying, and feeding that into fresh angles
• Performance feedback loop: pull up Meta Ads Manager for the creatives you've shaped and read the numbers: hook rate, CTR, LPV, ATC, CVR, ROAS. Know which ideas are actually converting, not just which ones feel clever
• Cross-brand thinking: juggle creative strategy for multiple client brands at once, adapting tone and format to each one
• Startup Hustle & Evolving Duties: Demonstrate a strong willingness to take ownership across various functions. As we grow, our roles are constantly evolving, meaning you must be open to stepping outside your official scope to get a project to the finish line.

>WHO WE ARE LOOKING FOR

• The Idea Machine: A talent who is bursting with ideas and genuinely excited about content creation, ads, and marketing. Lives on Instagram not casually, but professionally. You know why a reel works within the first 3 seconds
• The Data-Backed Creative: You do not just rely on gut feelings; you understand numbers, embrace analytics, and actively want to know the CTR and ROAS behind the content you make.
• The Writer-Director: You have an eye for design and framing, love to write punchy hooks, and have the confidence to communicate your vision to a production team.
• The Internet Native: You are natively fluent in social media formats, internet culture, and consumer behaviour.
• The Adaptable Generalist: You are highly adaptable and understand that in a very small company, your willingness to handle multiple capacities is vital to early success.

>WHY JOIN 9AV

You will not be a tiny cog in a massive corporate machine. As a foundational team member at 9AV Creative, your work will have an immediate, visible impact on the agency's early success. You will get hands-on experience in every facet of creative production, performance marketing, and startup building—creating a formidable portfolio from day one. Real client brands from day one, not internal practice projects

• Direct mentorship from the founder, who's still hands-on in creative direction
• Ownership across the full arc of an idea — from concept to camera to final cut
• A small team (4–5 people) where your ideas visibly move the needle