Creative Strategist| Brand Lead

We are looking for a Brand Lead who will own and elevate every piece of communication that goes out from Cityfurnish from website and app content to performance marketing creatives, WhatsApp messages, emailers, and listing copies. Youll work directly with the founders, take full ownership of brand hygiene across all channels, and build a high-performing creative team from the ground up.

This is a hands-on leadership role. You won’t just strategise — you’ll create, review, and ship work daily while simultaneously mentoring a team of designers and video creators. You’ll also lead our influencer partnerships, identifying and managing creators who align with the Cityfurnish brand to produce content for ads and organic reach.

Responsibilities

• Create concepts for static ads, carousels, AI assisted video ads, influencer videos and banners. Turn each concept into a clear brief with the audience, promise, hook, proof point, format and test hypothesis.
• Direct day to day creative production with two video editors, two graphic editors and one organic and social executive who report to you. Set priorities, give specific feedback, maintain quality and keep work moving from brief to launch.
• Build an AI assisted workflow that improves production speed and quality. Use AI for ideation, scripts, storyboards, variations and editing support while checking accuracy and brand fit.
• Work with the performance marketing team to assess creative level results from Meta Ads, Google Ads and GA4. Use comparable CTR, CPC, video hook and hold rates, post click conversion rate and test results to decide what to repeat, change or stop.
• Own influencer execution from creator selection and briefing through content review, usage rights, launch coordination and learning.
• Improve organic social, listing images and website, app and customer communication when these needs follow the higher priority creative pipeline.
• Maintain a creative tracker with concept, owner, format, persona, dates, AI use, launch status, results and next action. Bring the evidence and recommendations to weekly reviews.

What success looks like

• Within 90 days, you have audited recent creatives, defined the main audience personas, introduced a usable brief and review system, and started testing fresh paid concepts.
• The team produces more distinct ideas with faster turnaround and fewer assets returned by the performance team for avoidable rework.
• Winning ideas are identified through clean tests and developed into new hooks, formats or personas. Each test ends with a documented learning and next action.

Experience and skills

• 3 to 4 years or more of relevant experience in creative strategy, performance creative, content or brand work. We value strong paid creative examples and hands on ownership.
• Evidence of creative work used in paid campaigns.
• Strong copy and concept skills, with the ability to brief designers, editors and creators clearly and review work at the level of the hook, visual, message and call to action.
• Working knowledge of Meta and Google creative reporting and GA4.
• Practical experience with AI tools that improved production speed or creative quality. Familiarity with Figma, Canva, CapCut, Premiere or similar tools is useful.
• Ownership, pace and sound judgment. You can respond to a relevant trend quickly without forcing a meme or making a claim the company cannot support.

In case you wish to apply to this role, please email your resume to [email removed] or contact on [phone removed]