Creative Strategist (AppLovin)

BUILD, SCALE & OPERATE LEADING DTC BRANDS ALONGSIDE A-PLAYERS

MANEUVER MARKETING

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times https://www.ft.com/high-growth-asia-pacific-ranking-2023, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards https://www.sph.com.sg/media-centre/media-releases/fifty-local-smes-honoured-for-pioneering-success-and-innovation-at-30th-e50-awards/, jointly organised by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and you could be part of the next stage of our growth!

YOUR NEXT ROLE

As a Performance Creative Strategist (AppLovin), you’ll be at the forefront of helping us build AppLovin into a scalable customer acquisition channel for our DTC supplements brand.

You’ll own the creative strategy for AppLovin across multiple SKUs, shaping how we test, learn, and scale creative that drives profitable growth. This is not a role attached to a single product pod; instead, you’ll operate at the channel level, identifying what works on AppLovin and translating those learnings into repeatable systems that can be applied across the business.

You’ll work closely with Growth & Creative teams in charge of individual products to develop performance-driven concepts, influence campaign decision-making, and build the creative playbook for a channel we’re looking to grow from the ground up.

Serving a primarily female demographic aged 35–65, you’ll combine direct response thinking, creative testing strategy, and strong commercial instincts to develop ad concepts that improve click-through, conversion, and overall campaign efficiency.

WHAT YOU’LL DO

BUILD THE APPLOVIN CREATIVE PLAYBOOK

• Lead the development of our creative strategy for AppLovin as a growth channel, establishing the testing principles, creative frameworks, and performance patterns that will shape how we scale.

• Identify what drives success on AppLovin and turn those insights into a repeatable playbook that can be applied across multiple SKUs and offers.

• Help define the role creative plays in campaign performance, and shape how creative and media buying work together to unlock channel growth.

CONDUCT IN-DEPTH PERFORMANCE CREATIVE RESEARCH

• Dive into winning ad patterns, competitor activity, offer positioning, hooks, visual formats, and messaging angles relevant to paid acquisition.

• Distil learnings into actionable testing hypotheses and creative directions that align with business goals and customer psychology.

• Develop a strong understanding of how creatives should be adapted to suit AppLovin’s environment and performance model.

EXECUTE A STRATEGIC TESTING PROCESS

• Build and manage a structured testing roadmap across concepts, hooks, angles, offers, formats, and messaging variations.

• Continuously identify opportunities to refresh, iterate, and scale creative based on performance signals.

• Balance testing velocity with strategic thinking, ensuring we are not only generating new ideas, but learning systematically from results.

INFLUENCE MEDIA BUYING & CAMPAIGN DECISION-MAKING

• Partner closely with media buyers to interpret creative performance and influence campaign decisions based on what is resonating.

• Help determine which creative directions deserve more spend, further iteration, or strategic repositioning.

• Bring a creative lens into campaign planning so that media buying decisions are informed by strong concept logic and testing insights.

CREATE CONCEPTS THAT DRIVE PAID ACQUISITION

• Develop direct response ad concepts designed to attract attention, communicate value clearly, and drive action.

• Craft ideas that align with different offers, customer motivations, objections, and stages of purchase intent.

• Ensure creative is not just visually strong, but strategically designed to improve acquisition efficiency.

WORK ACROSS MULTIPLE SKUS & OFFERS

• Apply performance creative learnings across a portfolio of products rather than focusing on a single SKU.

• Adapt concepts and messaging to different products, audiences, and commercial priorities while maintaining a disciplined testing approach.

• Help the wider business identify which creative patterns are broadly scalable versus offer-specific.

OPTIMIZE CONVERSION LEVERS THROUGH CREATIVE STRATEGY

• Identify bottlenecks in the customer acquisition journey and propose creative solutions that improve performance.

• Test and refine key levers such as hooks, offer framing, problem-solution messaging, proof points, product demonstration, and calls to action.

• Use performance insights to sharpen how we communicate value and reduce friction from first impression through conversion.

HOW YOU’LL SUCCEED

• Build a clear and actionable creative playbook for AppLovin that gives the team a strong foundation for scaling the channel.

• Consistently generate concepts that improve engagement, click-through, conversion quality, and overall campaign efficiency.

• Help turn AppLovin into a meaningful and profitable acquisition channel across multiple SKUs and offers.

• Influence campaign direction through strong creative judgment and thoughtful partnership with media buying.

• Increase creative testing velocity and hit rate by developing repeatable frameworks for ideation, iteration, and scale.

WHAT YOU BRING

• 5+ years in DTC performance creative, creative strategy, or growth-focused advertising, ideally in direct response environments.

• Strong experience developing ad concepts for paid acquisition channels, with a clear understanding of how creative influences media performance.

• Deep familiarity with creative testing methodologies, including how to evaluate and iterate on hooks, angles, formats, messaging, and offers.

• Ability to think strategically across multiple SKUs and offers, rather than only within a single product lane.

• Strong commercial instincts and the ability to connect creative decisions with acquisition outcomes.

• Experience partnering closely with media buyers or growth marketers to shape campaign direction.

• A sharp eye for what makes performance creative work — from audience psychology and offer communication to clarity, pace, and conversion intent.

• A proactive, builder mentality: comfortable creating new systems, defining best practices, and helping establish a new growth playbook from the ground up.

ABOUT YOUR APPLICATION

• Please submit your application in English. It's our company language so you'll be speaking lots of it if you join.

• We treat all candidates equally - if you're interested please apply through our careers portal.