Creative Producer

Creative Producer - Senior Associate/Associate

Location: Chennai

Experience: 2- 5 years

Employment Type: Full-time

Reports To: Creative Direction Manager

About The Indus Valley

At The Indus Valley, our mission is simple yet powerful: make every Indian kitchen healthier and safer. We are Indias fastest-growing D2C cookware brand, loved by millions for our toxin-free, sustainable, and innovative products. We believe every customer touchpointfrom product photography to video storytellingmust build trust, clarity, and brand love.

We are looking for a Creative Producer - Senior Associate to support the planning and execution of product shoots, photography, videography, reels, YouTube shorts, corporate videos, and campaign shoots across indoor and outdoor setups. This role will work closely with the Creative Direction Manager and cross-functional teams to bring creative concepts to life through strong production planning, coordination, and execution.

Key Responsibilities

Production Planning & Execution

• Plan and execute product photography, videography, campaign shoots, reels, YouTube shorts and corporate videos.
• Coordinate indoor and outdoor shoots, ensuring smooth execution as per creative requirements and timelines.
• Support end-to-end shoot production, from pre-production planning to final execution.

Pre-Production & Conceptualization

• Assist in developing creative concepts, shoot ideas, storyboards, mood boards, and production plans.
• Coordinate shoot requirements including products, props, locations, models, vendors, and team availability.
• Prepare shoot schedules, production checklists, and execution trackers.

Camera, Lighting & Equipment Handling

• Handle and coordinate camera, lighting, audio, and other production equipment during shoots.
• Ensure proper setup of lighting, angles, frames, and visual quality as per creative direction.
• Maintain and coordinate equipment requirements, availability, and safe handling during production.

Content Production

• Support the creation of high-quality visual content for social media, performance marketing, marketplace platforms, brand campaigns, and internal communication.
• Work on content formats such as product demo videos, reels, YouTube shorts, founder/team videos, customer-facing videos, and corporate shoots.
• Ensure all visual outputs are aligned with brand tone, product positioning, and campaign objectives.

Ad Budgeting & Production Cost Coordination

• Assist in preparing ad shoot budgets, production cost estimates, and vendor quotations.
• Track shoot-related expenses and support budget control during production.
• Coordinate with vendors, freelancers, agencies, and internal teams for cost-effective execution.

Coordination & Reporting

• Coordinate with Creative, Content, Digital Marketing, Ecommerce, Product, and other teams

for shoot requirements.

• Share regular production updates, shoot status, execution reports, and post-shoot summaries

with the Creative Direction Manager.

• Ensure timely completion of assigned production tasks while maintaining quality standards.

Innovation & Trends

• Stay updated on trends in reels, short-form videos, product photography, YouTube content, and digital-first brand storytelling.
• Explore new shoot styles, camera techniques, content formats, and visual approaches to improve engagement.
• Bring fresh production ideas that support brand visibility and customer connection.

Requirements

• 2 - 5 years of experience in creative production, photography, videography, product shoots, ad shoots, or content production.
• Hands-on experience in camera, lighting, and basic production equipment handling.
• Experience in executing product shoots, reels, YouTube shorts, corporate videos, and indoor/outdoor shoots.
• Good understanding of pre-production activities such as planning, concept development, scheduling, and coordination.
• Ability to manage shoot coordination, timelines, vendors, and production requirements.
• Basic understanding of ad budgeting, production costing, and shoot expense tracking.
• Strong coordination skills with the ability to work closely with creative and cross-functional teams.
• Experience in consumer, lifestyle, D2C, ecommerce, or retail brands will be an added advantage.
• Passion for visual storytelling, brand communication, and customer-first content creation.

Why Join Us?

Impact: Contribute to high-quality visual storytelling for one of Indias most loved D2C cookware brands.

Innovation: Work on product shoots, reels, YouTube shorts, corporate videos, and fresh digital-first content formats.

Growth: Be part of a fast-scaling startup culture that values ownership, accountability, and continuous learning.

Rewards: Competitive salary, performance-linked incentives, and professional development opportunities.

At The Indus Valley, integrity, health, and innovation are not just values they are our way of life.

If youre driven to create strong visual stories that make India experience safe and healthy cookware better, wed love to have you on board.