Creative Marketing Manager

Job Summary


Responsibilities

• Manage the creative User Acquisition pipeline for a group of titles.
• Work closely with Creative Producer on a defined strategy.
• Track creative performs front/back end and analyze data to optimize creative performance and improve KPIs and provide frequent analysis reporting.
• Create production tickets to produce new videos, banners, playable ads, end cards, and other marketing assets.
• Test creative assets and iterations, and analyze performance metrics to make informed UA decisions.
• Conduct competitive analysis including monitoring competitor activity, specifically regarding UA.
• Help develop, implement and test new creative concepts across various media types.
• Test game assets and maintain internal best practices guide.
• Continuously optimize the creative production processes.

Requirements

• 2+ year of creative agency or creating marketing assets experience.
• Passionate about mobile gaming, apps and the gamedev industry.
• Understanding key marketing metrics.
• Strong analytical and critical-thinking skills.
• Basic skills in creating and editing static visual content using graphic design software and/or AI tools.
• Understanding of motion and graphic designers main technical possibilities.
• Knowledge of art and video production processes and pipelines.
• Excellent verbal and written communication skills.
• Good organizational skills, detail orientation, reporting and problem-solving skills are crucial.
• Upper-Intermediate level of English (mainly written).
• Knowledge of art production processes and turnaround times is a plus.
• A positive attitude, open mind and willingness to learn.

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