Creative Lead

As Creative Lead Social Media & Content, you will own Brickbuckets content creation process from idea to final output. This is a hands-on creative roleyou should be comfortable researching topics, scripting, shooting on location, designing and editing content yourself.

Role & responsibilities

• Plan and create content for Instagram, YouTube, LinkedIn, Facebook and other relevant platforms.
• Research construction trends, products, practical site problems, frequently asked questions and industry topics to identify engaging content ideas.
• Develop content concepts, scripts, storyboards, hooks, captions and shot plans.
• Shoot and edit Reels, Shorts, product demonstrations, interviews, educational videos and construction-site content.
• Create social-media posts, carousels, infographics, stories, thumbnails and other visual assets.
• Visit construction sites, supplier locations and Brickbucket hubs to capture original, on-ground content.
• Turn technical construction topics into simple, useful and engaging content for builders, skilled professionals and homeowners.
• Adapt content and storytelling to suit different social-media platforms rather than using the same format everywhere.
• Experiment with different hooks, formats, topics and creative approaches based on audience response and content performance.
• Develop repeatable content formats and series that strengthen Brickbucket’s identity and audience engagement.
• Maintain consistency in Brickbucket’s tone, visual identity and overall quality across content.
• Take end-to-end ownership of the content lifecycle—from research and ideation to production, editing and final publish-ready delivery.

Preferred candidate profile

• 1–3 years of relevant experience in social-media content creation, video production, branded content or a similar creative role.
• Strong portfolio demonstrating Reels, Shorts, videos, social-media designs, carousels or other original content.
• Hands-on experience shooting and editing video, rather than only coordinating with external creators or agencies.
• Good graphic-design skills and the ability to create polished social-media assets.
• Strong understanding of Instagram Reels, YouTube Shorts, LinkedIn and current social-media content formats.
• Ability to develop engaging ideas, hooks, scripts, captions and visual stories.
• Strong visual judgement, storytelling ability and attention to detail.
• Comfortable visiting construction sites and working in real-world environments to capture content.
• Proficiency with tools such as Premiere Pro, After Effects, Photoshop, Illustrator, Canva, CapCut or equivalent creative software.
• Ability to communicate effectively in English; Telugu communication skills are preferred.
• Familiarity with AI-assisted creative tools for ideation, design, video or content production is an advantage.
• Experience with startups, construction, real estate, home improvement, marketplaces or consumer brands is preferred but not mandatory.
• Most importantly, you should be someone who can take an idea and independently turn it into high-quality, publish-ready content.