Creative Lead
brickbucket · Hyderabad · onsite · Posted 40d ago
About a minute. You'll make an account on the way through.
About this role
Creative Lead – Social Media & Content
Experience:1–3 years
Location: Hyderabad, Vijayawada
Employment Type: Full-time
Company: Brickbucket
About Brickbucket
Brickbucket is a construction-tech platform simplifying how builders, contractors, skilled
professionals and homeowners procure building materials. Our goal is simple: make constructionmaterial
procurement faster, easier and more dependable.
We are looking for a hands-on Creative Lead who can build Brickbucket's social-media presence
through original, engaging and high-quality content.
About the Role
As Creative Lead, you will own Brickbucket's social-media content process from start to finish—
from researching ideas and planning the content calendar to scripting, shooting, designing, editing
and delivering publish-ready content.
This is not only a strategy or coordination role. You should be comfortable getting behind the
camera, visiting construction sites, speaking with people, creating graphics and editing videos
yourself.
You will focus on **content creation and audience engagement**, while account administration and
unrelated page-management activities will be handled separately.
Key Responsibilities
• Content Strategy and Planning
* Develop Brickbucket's content strategy across Instagram, LinkedIn, YouTube, Facebook and
other relevant platforms.
* Create and maintain weekly and monthly content calendars.
* Identify content themes that appeal to builders, contractors, site supervisors, skilled professionals
and homeowners.
* Research construction-industry trends, frequently asked questions, myths, products and practical
site problems.
* Adapt content formats and messaging for each platform rather than posting identical content
everywhere.
• End-to-End Content Creation
* Develop content ideas, concepts, scripts, storyboards and shot lists.
* Shoot and edit short-form videos, reels, product demonstrations, interviews and construction-site
content.
* Create social-media posts, carousels, infographics, stories, thumbnails and other visual assets.
* Write clear captions, hooks, headlines and calls to action.
* Turn technical construction topics into simple, useful and engaging content.
* Create publish-ready content in English and coordinate Telugu content where required.
* Maintain consistency in Brickbucket's tone, visual identity and brand guidelines.
• Engagement and Growth
* Develop content designed to increase reach, saves, shares, comments, enquiries and follower
engagement.
* Create interactive formats such as polls, questions, quizzes and audience-led content.
* Identify opportunities for user-generated content and collaborations with industry professionals.
* Study audience responses and use insights to improve future content.
* Experiment with different hooks, formats, topics and creative approaches.
* Track relevant content metrics and prepare simple monthly performance reports.
What We Are Looking For
* 1–3 years of relevant experience in social-media content creation, video production, digital
marketing or a similar creative role.
* A strong portfolio of reels, videos, social-media posts, campaigns or branded content.
* Hands-on experience with video shooting and editing.
* Ability to create graphic designs, carousels and other social-media assets.
* Strong understanding of Instagram Reels, YouTube Shorts, LinkedIn content and current socialmedia
formats.
* Ability to write engaging hooks, scripts and captions.
* Good visual judgement, storytelling ability and attention to detail.
* Comfortable visiting construction sites and producing content in real-world working
environments.
* Ability to manage multiple content requirements and meet deadlines.
* Willingness to experiment, learn quickly and take complete ownership of outcomes.
Preferred Skills
* Proficiency with tools such as Adobe Premiere Pro, After Effects, Photoshop, Illustrator, Canva,
CapCut or equivalent software.
* Experience creating content for startups, marketplaces, construction, real estate, home
improvement or consumer brands.
* Understanding of basic social-media analytics and content-performance metrics.
* Ability to communicate in Telugu and English.
* Familiarity with AI-assisted creative and content-production tools.
* Basic photography, lighting and audio-production skills.
How to Apply
Please share your resume along with a portfolio or links to social-media pages, reels, videos,
designs or campaigns you have created.
In your application, briefly mention:
* The content project you are most proud of.
* Your role in creating it.
* The tools you use for shooting, designing and editing.
* One content idea you would create for Brickbucket.
**Brickbucket — Build with confidence.**
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