Creative Lead

Key Responsibilities

1. Creative Leadership

• Define and drive the agency's creative vision and standards.
• Lead brainstorming sessions and inspire innovative thinking.
• Ensure every project aligns with strategic objectives and brand positioning.
• Deliver award-worthy creative solutions across branding, advertising, packaging, and digital media.
• Encourage experimentation while maintaining commercial viability.

2. Branding Strategy

• Lead brand identity development from research to execution.
• Guide naming, positioning, messaging, and visual identity systems.
• Ensure consistency across all brand touchpoints.
• Review and approve logos, brand guidelines, typography, color systems, and visual language.

3. Packaging Design Leadership

• Direct premium packaging concepts for FMCG, cosmetics, food, pharmaceutical, retail, and luxury brands.
• Ensure packaging balances aesthetics, functionality, production feasibility, and consumer appeal.
• Collaborate with production teams and vendors for material selection, print techniques, and finishing.
• Review structural and visual packaging before production.

4. Advertising Campaign Development

• Lead creative campaigns across:
• Print
• Digital
• Social Media
• Outdoor
• Retail Branding
• Corporate Communication
• Product Launches
• Develop campaign concepts from insight to execution.
• Ensure messaging aligns with client objectives and market trends.

5. Client Management

• Participate in client meetings to understand business challenges.
• Present creative concepts confidently to clients.
• Translate business objectives into creative solutions.
• Build long-term relationships through strategic thinking and quality execution.
• Handle feedback professionally while maintaining creative integrity.

6. Team Leadership & People Development

• Lead Graphic Designers, Packaging Designers, 3D Artists, Copywriters, Motion Designers, Visualizers, and Creative Leads.
• Conduct regular creative reviews and mentoring sessions.
• Develop team capabilities through coaching and knowledge sharing.
• Foster a collaborative, accountable, and high-performance culture.
• Participate in hiring, onboarding, and performance evaluation

7. Quality Assurance

• Review all creative outputs before client delivery.
• Ensure accuracy in typography, layouts, branding, artwork, and print-ready files.
• Maintain consistency in quality across all projects.
• Minimize revision cycles through strong internal review processes

8. Project Management

• Prioritize projects based on deadlines and business impact.
• Coordinate with Client Servicing, Production, Marketing, and Business Development teams.
• Ensure projects are delivered on time without compromising quality.
• Identify and resolve creative bottlenecks proactively.

9. Business & Agency Growth

• Support new business pitches and proposal development.
• Contribute creative ideas for agency marketing initiatives.
• Identify emerging design trends, technologies, and opportunities.
• Help position the agency as a market leader through innovative work.

10. Vendor & Production Coordination

• Collaborate with printers, fabricators, packaging manufacturers, photographers, illustrators, and other external partners.
• Review production proofs and color accuracy.
• Ensure final outputs meet design intent and quality standards.

Software Proficiency

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe After Effects (preferred)
• Adobe Premiere Pro (preferred)
• Figma
• Microsoft PowerPoint
• AI-assisted creative tools (e.g., Adobe Firefly, Midjourney, ChatGPT or equivalent)

Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, Advertising, or a related field.
• Master's degree is an added advantage.

Experience

• 8-10 years of experience in branding, advertising, or packaging design.
• Minimum 5 years in a leadership role managing multidisciplinary creative teams.
• Proven portfolio of successful branding, advertising campaigns, and packaging projects.
• Agency experience is mandatory.