Creative Lead

Looking for a Creative Lead to ensure that all creative output is strategically strong, visually compelling, brand-consistent and delivered on time.

1. Creative :

• Set creative directions for accounts and campaigns.
• Establish creative standards and quality benchmarks.
• Mentor designers, copywriters, video editors and other creative resources.

2. Understanding the Briefs

• Understand the business, target audience and objectives.
• Convert marketing briefs into strong creative directions.
• Challenge briefs when necessary and bring strategic creative thinking.

3. Concept & Idea Development

• Develop campaign concepts, creative territories and big ideas.
• Generate innovative ideas for social media, digital campaigns, launches and brand communication.
• Ensure ideas are relevant to the platform and audience.

4. Creative Strategy

• Develop creative strategies aligned with marketing objectives.
• Define tone of voice, visual language and communication approach.
• Ensure creative thinking is integrated with performance and digital strategy.

5. Creative Execution

• Oversee social media creatives, videos, reels, banners, websites, landing pages, presentations, ads, emailers and other digital assets.
• Ensure creative consistency across platforms.
• Review and approve final output before client presentation.

6. Team Management

• Allocate work based on skills, priorities and deadlines.
• Manage workload and capacity of the creative team.
• Conduct regular creative reviews.
• Identify training and hiring requirements.

7. Quality Control

• Maintain high standards of design, copy, typography, visual storytelling and brand consistency.
• Check creatives for errors before client submission.
• Reduce unnecessary revisions through strong internal review processes.

8. Interaction

• Participate in important meetings and presentations.
• Present creative concepts and explain the thinking behind them.
• Understand feedback and translate it into actionable direction for the team.

9. Trend & Innovation

• Keep track of digital, social media, design and content trends.
• Explore AI tools, new creative formats, motion graphics, short-form video and emerging platforms.
• Bring new creative approaches to clients.

10. Creative Planning & Timelines

• Create creative production schedules.
• Ensure deliverables are completed within agreed timelines.
• Identify bottlenecks and redistribute work when required.

11. Brand Management

• Maintain brand guidelines for every client.
• Develop and maintain visual identity systems, templates and creative libraries.
• Ensure consistency across all communication.

12. AI & Technology Adoption

• Identify opportunities to use AI for ideation, design, video, copy and content production.
• Create efficient creative workflows while maintaining quality and originality.