Creative Lead Product & Design (NPD)

About Nurturing Green

Nurturing Green is one of India's fastest-growing lifestyle and gardening brands, building innovative products that bring nature into everyday living. Featured on Shark Tank India Season 4, we are present across Retail, E-commerce, Quick Commerce, and Modern Trade, constantly creating products that blend design, functionality, and storytelling. We believe great products are born where design, functionality, and storytelling come together. We're looking for a design-first creative leader who can shape the next generation of Nurturing Green products and create collections that customers love.

Role Overview

We're looking for a design-first Creative Lead to shape the next generation of Nurturing Green products. Working directly with the Founder, you will shape our creative vision, build innovative product collections across plants and non-plant categories, and lead a small in-house design team from concept to launch. This is a high-impact role for someone who thrives in a fast-moving startup environment, enjoys building from first principles, and wants to create products that reach millions of customers across Retail, E-commerce, Quick Commerce, and Modern Trade.

Key Responsibilities

Product Design & Development

• Lead the creative journey from inspiration to market-ready products by translating trends, founder ideas, and consumer insights into compelling mood boards, collection stories, and innovative product concepts.

• Design cohesive product collections across plants, planters, home décor, gifting, and lifestyle categories that strengthen the Nurturing Green brand identity.

• Develop concepts, sketches, specifications, prototypes, and samples while ensuring exceptional aesthetics and functionality.

• Collaborate with vendors and manufacturers to refine materials, finishes, packaging, and production details without compromising design intent.

• Evaluate sourcing approaches, manufacturing partners, materials and production feasibility to identify the most effective way to bring new products to market.

• Own the end-to-end product development journey and maintain structured NPD documentation for seamless execution.

Creative Direction & Innovation

• Define and own the creative language and visual identity of all new product collections.

• Ensure consistency in design across products, packaging, and brand assets.

• Create styling and creative guidelines for product launches.

• Stay ahead of global design trends, material innovations, and AI-powered creative tools to continuously elevate product design

Catalogue & Design Team Management

• Lead the creative direction and execution of catalogues, packaging, e-commerce & quick commerce creatives, social media assets, performance marketing creatives, and other brand touchpoints.

• Manage and mentor a team comprising Graphic Designers and Junior Product Designers.

• Establish design review processes and maintain high creative standards across all outputs.

Cross-functional Collaboration

• Work closely with Sales, Marketing, Warehouse & Ops teams to ensure successful product launches.

• Collaborate with the Purchase & Merchandising team during product development to ensure designs are practical and production-ready while preserving creative quality.

• Lead internal product launch readiness through training sessions, launch kits, and product storytelling to equip Sales, Warehouse, Marketing, and Operations teams.

Desired Candidate Profile

• Strong portfolio demonstrating product thinking, collection building, and aesthetic excellence is mandatory • 3–5 years of experience in Product Design/NPD within consumer lifestyle brands.

• Graduate/Postgraduate from NID, NIFT, Srishti, Pearl Academy, MIT Institute of Design, or equivalent design institutes.

• Prior experience in home décor, lifestyle products, gifting, ceramics, hardgoods, furniture, accessories, handicrafts, or similar categories. • Candidates from pure fashion/apparel design backgrounds are not preferred.

• Exceptional design sensibility with a strong understanding of form, materials, colors, textures, finishes, packaging, and visual storytelling

• Excellent conceptual thinking with the ability to convert trends into commercially relevant product collections.

• Experience working with vendors and factories through sampling & product development cycles.

• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), Canva and familiarity with AI-assisted design workflows is preferred.

• Self-driven, detail-oriented, and comfortable working in a fast-paced startup environment.

What Success Looks Like

• Create collections that customers love and strengthen the Nurturing Green brand.

• Build products that balance exceptional design with scalability and commercial viability.

• Inspire a high-performing creative team while elevating design quality across every customer touchpoint.

• Bring curiosity, ownership, speed, and a founder's mindset to everything you build