Creative Lead (D2C) - JG

Location: Lower Parel, Mumbai
Experience: 5+ Years
Work Schedule: 5 Days a Week
Compensation: Competitive, based on experience and fit

Content & Creative Lead

We are looking for a highly creative and execution-focused professional to lead content and creative initiatives for a fast-growing consumer brand. This role is ideal for someone who has experience managing end-to-end content production, creative campaigns, influencer collaborations, and performance-driven content strategies within a D2C environment.

The ideal candidate is proactive, business-savvy, comfortable working with senior stakeholders and public personalities, and capable of managing high-visibility content projects from concept to execution.

Key Responsibilities

• Own the complete creative content pipeline from ideation to final delivery.
• Lead the development of performance marketing creatives and social media content.
• Track industry trends, consumer insights, competitor campaigns, and emerging content formats.
• Collaborate with influencers, creators, agencies, designers, and video editors to produce impactful content.
• Plan and manage content shoots, production schedules, and creative calendars.
• Work closely with marketing teams to optimize content based on campaign performance and audience engagement.
• Drive creative execution for product launches, brand campaigns, and promotional initiatives.
• Support CRM and retention marketing initiatives through engaging content assets.
• Manage external vendors, freelancers, and production partners as required.
• Ensure content quality, consistency, and timely delivery across channels.

What Were Looking For

• 5+ years of experience in content, creative, brand marketing, or related functions.
• Mandatory experience working with D2C or consumer-focused brands.
• Proven experience owning and managing content pipelines and creative production.
• Strong understanding of social media, influencer marketing, content trends, and performance marketing.
• Experience coordinating shoots, creative teams, and multiple content stakeholders.
• Ability to thrive in a fast-paced, high-growth environment.
• Excellent communication, stakeholder management, and project coordination skills.
• Hands-on approach with a strong sense of ownership and accountability.

Preferred Background

• Experience with health, wellness, lifestyle, FMCG, beauty, nutrition, or other consumer brands.
• Exposure to creator-led, founder-led, or celebrity-led brand marketing initiatives.
• Strong portfolio showcasing content campaigns, social media creatives, or brand storytelling projects.

Why Join

• Opportunity to work on high-impact campaigns for a rapidly growing consumer brand.
• Fast-paced environment with significant ownership and creative freedom.
• Exposure to large-scale marketing initiatives, content production, and influencer collaborations.
• Collaborative culture focused on innovation, creativity, and growth.

Apply if you have successfully managed content and creative execution for a consumer/D2C brand and enjoy building engaging campaigns that drive real business impact.