Creative Lead - Copywriting

About the Role:

This role is ideal for someone who thrives at the intersection of creativity and strategysomeone who can write impactful copy, develop memorable campaigns, and establish a distinctive tone of voice for the brand.

From social media posts and digital campaigns to brand films, product launches, and billboard messaging, you'll ensure every word reflects the brand's personality while driving engagement and business outcomes.

You'll collaborate closely with designers, marketers, product teams, and leadership to bring bold creative ideas to life.

Key Responsibilities:

- Own and evolve the brand voice across all marketing and communication channels.

- Develop creative concepts and campaign messaging for integrated marketing initiatives.

- Write compelling copy for social media, websites, digital advertising, email campaigns, blogs, product launches, employer branding, and performance marketing.

- Craft engaging scripts for brand films, advertisements, podcasts, explainer videos, and other multimedia content.

- Create memorable taglines, headlines, and storytelling assets for both digital and offline campaigns, including billboards and outdoor advertising.

- Build and maintain channel-specific tone-of-voice guidelines for platforms such as LinkedIn, Instagram, X, YouTube, email, website, product UX, and PR.

- Collaborate with designers, marketers, and external agencies to deliver high-quality creative campaigns.

- Translate complex concepts into clear, engaging, and customer-friendly messaging.

- Review and edit all customer-facing content to ensure consistency, quality, and brand alignment.

- Stay updated on cultural trends, consumer behavior, and emerging content formats to keep communication fresh and relevant.

- Contribute to employer branding initiatives and internal communications to strengthen brand identity.

Qualifications:

- Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or a related field.

- 6-10 years of experience in creative copywriting, brand communication, content strategy, or advertising.

- Proven experience developing integrated marketing campaigns across digital and offline channels.

- Exceptional writing, editing, and storytelling skills with a strong portfolio showcasing creative work.

- Experience writing social media copy, campaign messaging, video scripts, product messaging, and long-form content.

- Strong understanding of platform-specific communication styles and audience behavior.

- Experience building or managing brand tone of voice and messaging frameworks.

- Experience in technology, consumer brands, startups, or advertising agencies is preferred.

- Familiarity with AI-powered content tools and modern creative workflows is an added advantage.