Creative Head

Job Description:

Creative Head
Experience: 7-8 years
Function: Digital Marketing / Creative
Reporting to: Head - Digital Marketing
Role Purpose
We are looking for a Creative Head to own Della Townships creative communication and brand storytelling across digital platforms. The role will be responsible for shaping a distinctive, premium and strategically consistent voice across campaigns, properties, townships and brand initiatives.
The ideal candidate will combine strong creative thinking with strategic understanding, translating business objectives into compelling creative platforms, campaign ideas and communication that strengthen DT's luxury positioning.
Key Responsibilities
. Develop the creative communication strategy in partnership with the Head - Digital Marketing.
. Own campaign concepts, creative territories and communication platforms across digital.
. Translate business and marketing objectives into strong, differentiated creative ideas.
. Lead copy and content ideation across campaigns, brand initiatives and digital properties.
. Develop compelling campaign propositions, taglines, headlines, scripts and long-form/short-form copy.
. Establish and evolve DT's digital Tone of Voice (TOV) across platforms and audience touchpoints.
. Guide creative communication for social media, performance marketing, websites, CRM and other digital channels.
. Work closely with Art, Video, Social, SEO and Performance teams to create integrated communication.
. Review and approve high-value creative communication to ensure quality, consistency and strategic relevance.
. Build scalable creative systems, templates and frameworks that can be applied across multiple projects and properties.
. Ensure that all communication consistently reflects DT's premium and luxury brand positioning.
. Mentor and guide the creative team, encouraging stronger thinking, sharper ideas and better execution.
. Partner with internal stakeholders and marketing teams to ensure creative output meets both brand and business objectives.

Job Expectations:

Key Performance Indicators
. Number and quality of campaign concepts delivered.
. Creative briefs developed and delivered within timelines.
. Creative approval/rejection ratio.
. Campaign creative performance.
. Contribution to creative testing and optimisation.
. Quality and consistency of communication across active projects.
. Brand consistency across digital touchpoints.
. Overall campaign effectiveness.
. Evolution and adoption of DT's Tone of Voice.
. Improvement in creative quality and effectiveness.
. Contribution to building scalable creative systems and processes.Ideal Candidate Profile
. 7-8 years of experience in copywriting, creative strategy, advertising, digital marketing or a similar creative role.
. Strong portfolio demonstrating campaign-led creative thinking and high-quality copy.
. Experience developing brand campaigns, digital-first communication and integrated creative platforms.
. Strong understanding of luxury, premium and aspirational brand communication.
. Excellent command of written and spoken English, with strong conceptual and storytelling abilities.
. Ability to turn complex business objectives into simple, compelling communication.
. Strong understanding of digital channels, social media, performance marketing and content ecosystems.
. Comfortable working in a fast-paced, multi-project environment with multiple stakeholders.
. Strong leadership, collaboration and presentation skills.
. A sharp creative eye and the ability to identify what makes communication distinctive, relevant and effective.

Minimum Qualification:

Minimum Job Experience:

Reporting to:

Travel: