Creative Head

Kyptronix is looking for a Creative Head who can turn business ideas into high-performing creative campaigns.

You will lead the creative direction for Kyptronix and its clients across social media, paid advertising, video, branding, website creatives and marketing campaigns.

This is not only a design-management role.

You will be responsible for building a creative system that consistently produces content that gets attention, generates leads and strengthens brands.

Key Responsibilities

• Own the overall creative direction for Kyptronix and client accounts.
• Lead graphic designers, video editors, content creators and other creative resources.
• Develop concepts for Meta Ads, Google Ads, LinkedIn campaigns, Reels, Shorts and social media content.
• Convert marketing briefs into strong hooks, visual concepts, scripts and campaign ideas.
• Create and supervise storyboards for video advertisements.
• Build brand guidelines, visual systems and campaign identities.
• Work closely with the CEO, marketing team, media buyers, content team and sales team.
• Review every major creative before publishing or launching campaigns.
• Analyze competitor advertising and identify creative opportunities.
• Develop multiple creative angles for A/B testing.
• Improve creatives based on CTR, CPL, engagement, conversions and campaign data.
• Maintain consistent quality across multiple client brands.
• Manage deadlines and creative production schedules.
• Introduce AI tools and automation into the creative production workflow.
• Build repeatable SOPs for design, video production, approvals and creative testing.

What We Expect

You should understand the difference between:

A creative that looks good
and
a creative that makes people stop, click and buy.

You should be able to take a simple offer and create multiple campaign angles around:

• Curiosity
• Pain points
• Aspirations
• Authority
• Social proof
• FOMO
• Problemsolution
• Comparison
• Founder-led storytelling
• Direct-response advertising

Key KPIs

Your performance will be measured through:

• Creative output per week
• On-time creative delivery
• Ad CTR improvement
• Reduction in creative fatigue
• CPL/CPA improvement
• Social media engagement
• Video retention and hook rate
• Number of creative concepts tested
• Client approval rate
• Creative revision rate
• Brand consistency
• Team productivity

Required Skills

• Strong creative strategy and visual storytelling ability
• Graphic design fundamentals
• Video advertising and short-form content understanding
• Meta Ads creative knowledge
• Branding and campaign development
• Copywriting and hook-writing ability
• Storyboarding
• Social media trends
• Creative performance analysis
• Team leadership
• Project management
• Strong communication and presentation skills

Experience with tools such as:

• Adobe Photoshop
• Illustrator
• Premiere Pro
• After Effects
• Figma
• Canva
• CapCut
• AI creative tools
• Generative AI platforms

is preferred.

Ideal Candidate

You may be a strong fit if you:

• Constantly notice advertisements, campaigns and emerging creative trends.
• Can generate 10 ideas when others generate one.
• Understand both branding and performance marketing.
• Can explain why a creative will work instead of relying only on taste.
• Can manage designers and editors without micromanaging them.
• Are comfortable working with multiple industries.
• Think quickly and execute even faster.
• Take ownership instead of waiting for detailed instructions.

Experience

Preferred: 35 years in creative strategy, advertising, digital marketing, branding or agency environments.

Previous experience as a:

• Creative Director
• Creative Lead
• Associate Creative Director
• Senior Visualizer
• Art Director
• Content Creative Lead

will be an advantage.

What Success Looks Like

Within your first 90 days, you should be able to:

• Establish Kyptronix's creative production system.
• Improve the overall quality of client and internal campaigns.
• Build a reliable creative testing framework.
• Reduce unnecessary revisions.
• Increase creative production speed.
• Create campaigns capable of generating measurable business results.
• Develop a creative team that can execute without depending on the CEO for every idea.

We are not looking for someone who only manages creatives.

We are looking for someone who can build the creative engine behind Kyptronix.