Creative Head Copy

Creative Head - Copy

Experience: 7 -8 years

Role Purpose

Own DT's creative communication and brand storytelling across digital, ensuring that every campaign, property, township and brand initiative has a distinctive, premium and strategically consistent voice.

Key Responsibilities

• Develop creative communication strategy with Head Digital Marketing.
• Own campaign concepts and communication territories.
• Translate business objectives into creative platforms.
• Lead copy and content ideation.
• Develop campaign propositions, taglines, headlines and scripts.
• Establish DT's digital tone of voice.
• Guide social, performance, website and CRM communication.
• Work closely with Art, Video, Social, SEO and Performance teams.
• Review and approve all high-value creative communication.
• Build creative systems/templates for multiple projects.
• Ensure luxury positioning is maintained across touchpoints.

KPIs

• Monthly
• Campaign concepts delivered
• Creative briefs delivered on time
• Creative approval/rejection ratio
• Campaign creative performance
• Creative testing contribution
• Quarterly
• Brand consistency
• Campaign effectiveness
• Development of DT's tone of voice

Seniority expectation

Should be able to lead with the team to produce better communication.

This Role involves 6 days working Monday to Saturday, with 3 days Travel and extended working hours.