Creative head -Content & Social

Location: Bhopal (Relocation Mandatory)

Job description

About the Role

We are looking for a highly creative marketer who can own our content strategy, social media, and creative execution end-to-end. This role is ideal for someone who has built high-performing content for D2C brands, understands what drives engagement and conversions, and can lead a creative team to consistently deliver impactful campaigns.

You will work closely with the founders to build one of India's fastest-growing devotional consumer brands.

Key Responsibilities

• Develop and execute the overall content strategy across Instagram, Facebook, YouTube and other social platforms.
• Generate original content ideas, campaign concepts and creative hooks on a daily basis.
• Write compelling ad copy, video scripts, captions, CTAs and social media content.
• Lead and mentor a team of video editors, graphic designers and AI content specialists.
• Plan and execute content calendars, product launches and brand campaigns.
• Convert trends into high-performing brand content with speed.
• Review and improve all creative assets before publishing.
• Work closely with the performance marketing team to create high-converting creatives.
• Monitor content performance using engagement, watch time, CTR, ROAS and other marketing metrics.
• Continuously experiment with new content formats and creative concepts.

Required Skills

• 4+ years of experience in Content Marketing, Creative Strategy, Brand Marketing or Social Media Marketing.
• Experience working with a D2C or consumer brand is mandatory.
• Strong copywriting skills in English. Hindi copywriting is a plus.
• Proven ability to create viral and performance-driven content.
• Experience managing creative teams.
• Excellent understanding of Instagram Reels, YouTube Shorts and Meta advertising creatives.
• Ability to think strategically while executing at speed.
• Strong analytical mindset with the ability to use data to improve creative performance.

Preferred Qualifications

• Portfolio showcasing high-performing social media campaigns.
• Experience creating commercial content with 1M+ organic or paid views.
• Understanding of performance marketing creatives.
• Experience with AI tools for content creation is an added advantage.

What We're Looking For

• Creative thinker with strong marketing instincts.
• Excellent storyteller and copywriter.
• Self-starter who doesn't wait for briefs.
• High ownership and accountability.
• Comfortable working in a fast-paced startup environment.

Why Join Us?

• Opportunity to build a high-growth consumer brand from the ground up.
• Direct exposure to founders and business decisions.
• High ownership with real impact.
• Fast career growth based on performance.
• Competitive salary with performance incentives and ESOP opportunities for exceptional candidates.