CREATIVE GRAPHIC DESIGNER SOCIAL MEDIA

Location: Jaipur

Experience: 2–4 years

Employment Type: Full-time

Company: Eplanet Soft

ABOUT THE ROLE

Eplanet Soft is looking for a creative and detail-oriented Graphic Designer who specializes in creating engaging visual content for social media and digital marketing campaigns.

We are looking for someone who can go beyond simply following design instructions. The ideal candidate should understand branding, visual storytelling, social media trends, advertising creatives, and how design can capture attention and communicate a message effectively.

You will work closely with our social media, content, performance marketing, and digital marketing teams to create high-quality visual content for multiple brands and industries.

KEY RESPONSIBILITIES

• Design creative and engaging graphics for social media platforms including LinkedIn, Instagram, Facebook, and other digital channels.
• Create static posts, carousel designs, campaign creatives, advertisements, banners, infographics, and promotional graphics.
• Develop visually engaging social media campaigns based on content and marketing objectives.
• Convert content ideas, concepts, and marketing messages into strong visual communication.
• Design performance marketing creatives for Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
• Create multiple creative variations for advertising campaigns and A/B testing.
• Design LinkedIn carousels, Instagram carousels, social media posts, stories, and promotional content.
• Create website banners, landing-page graphics, email graphics, presentation visuals, and other marketing assets when required.
• Maintain brand consistency across all visual communication.
• Follow existing brand guidelines while also bringing fresh creative ideas to campaigns.
• Develop visual concepts for product launches, campaigns, events, announcements, and thought-leadership content.
• Work closely with content writers and social media marketers to understand the purpose and messaging behind each creative.
• Collaborate with video editors and motion designers when campaigns require a mix of static and video content.
• Resize and adapt creatives for different platforms, placements, and aspect ratios.
• Manage multiple projects and brands while maintaining quality and meeting deadlines.
• Stay updated with social media design trends, advertising formats, creative styles, and emerging visual trends.

SOCIAL MEDIA DESIGN EXPERTISE

The candidate should have strong experience creating designs for:

• LinkedIn posts
• LinkedIn carousels
• Instagram posts
• Instagram carousels
• Instagram Stories
• Facebook creatives
• Paid social advertisements
• Display advertising
• Infographics
• Quote and thought-leadership graphics
• Promotional campaigns
• Event creatives
• Product and service promotions
• Case study graphics
• Lead-generation creatives

The candidate should understand that design requirements differ between organic social media content and performance advertising.

CREATIVE AND BRAND THINKING

We are looking for someone who understands more than design software.

The candidate should be able to:

• Turn a simple idea into a strong visual concept.
• Understand visual hierarchy and guide the viewer's attention.
• Select appropriate typography, imagery, icons, and graphic elements.
• Maintain consistency with brand identity.
• Create designs that are visually attractive without becoming cluttered.
• Present complex information in a simple visual format.
• Understand when a design needs to be minimal and when it needs to be visually bold.
• Develop multiple creative concepts instead of producing only one interpretation of a brief.
• Adapt the visual language based on the audience, industry, campaign, and platform.

PERFORMANCE MARKETING CREATIVES

The candidate should understand that advertising creatives need to generate action, not just look attractive.

Responsibilities include:

• Design creatives for lead-generation and conversion-focused campaigns.
• Develop multiple creative variations for testing.
• Work closely with performance marketers to understand campaign objectives.
• Create designs with clear messaging, offers, value propositions, and calls to action.
• Analyze feedback from campaign performance and create improved versions.
• Understand the importance of hooks and visual attention in advertising.
• Adapt creatives based on campaign performance and audience response.

DESIGN TOOLS

Strong hands-on experience with:

• Adobe Photoshop
• Adobe Illustrator

Experience with the following will be an advantage:

• Adobe InDesign
• Figma
• Canva
• Adobe After Effects
• Adobe Premiere Pro
• Other modern design and creative tools

AI-ASSISTED CREATIVE DESIGN

The candidate should be open to using AI as part of the creative workflow.

Experience with AI tools for any of the following will be an advantage:

• Creative ideation
• Image generation
• Background generation and replacement
• Image enhancement
• Concept visualization
• Design variations
• Content visualization
• Moodboard creation
• Creative research
• Generative design workflows

The candidate should use AI to accelerate creativity while maintaining strong human judgment, originality, and brand consistency.

REQUIRED SKILLS

• 2–4 years of professional graphic design experience.
• Strong portfolio focused on social media and digital marketing creatives.
• Strong proficiency in Adobe Photoshop and Illustrator.
• Experience creating social media posts, carousels, and advertising creatives.
• Strong understanding of typography, composition, layout, visual hierarchy, and color theory.
• Good understanding of branding and brand consistency.
• Ability to convert marketing messages into compelling visual concepts.
• Understanding of different social media formats and dimensions.
• Ability to create multiple creative concepts from a single brief.
• Strong attention to detail.
• Ability to work on multiple projects and brands simultaneously.
• Ability to work within deadlines in a fast-paced marketing environment.
• Good communication and collaboration skills.
• Creative mindset with a willingness to experiment with new visual styles.

PREFERRED SKILLS

Experience in any of the following will be an advantage:

• B2B social media design
• Technology and software brands
• Performance marketing creatives
• Meta Ads creatives
• LinkedIn Ads creatives
• Google Display Ads
• Infographic design
• Presentation design
• Landing-page design
• UI/UX basics
• Motion graphics
• Video editing
• AI image-generation tools
• International brands and audiences

WHAT WE ARE LOOKING FOR

We are looking for someone who thinks beyond:

How can I make this design look good

The right candidate should also think:

How can I make someone stop scrolling

Is the message understandable within a few seconds

Does the most important information stand out

Does this design match the brand

Will this creative encourage the audience to take action

The ideal candidate will combine creativity, design fundamentals, branding knowledge, marketing understanding, and social media awareness to create visuals that are both attractive and effective.

WHY JOIN EPLANET SOFT

• Opportunity to create content for multiple brands and industries.
• Exposure to international and B2B marketing projects.
• Work closely with social media, content, SEO, performance marketing, and video teams.
• Opportunity to experiment with creative concepts and modern design approaches.
• Hands-on exposure to AI-powered creative workflows.
• Opportunity to build a diverse digital marketing portfolio.

Interested candidates should apply directly through LinkedIn.

Portfolio will be required during the shortlisting process.