Creative Director

Creative Director

Growth Team | Series A+ | Bengaluru

Role Overview

The Creative Director owns performance marketing creative, from idea to shipped ad, across formats and channels. You will get to know our user ICPs inside out, come up with winning scripts and concepts, and write sharp briefs that get agencies and internal teams moving fast. You will lead a small team of copywriters and designers, and work closely with the Head of Growth and the performance marketing team at this early stage of the company.

What You Will Own

• Own performance marketing creative from idea to shipped ad, across formats and channels (Meta, YouTube, Google).
• Come up with winning scripts and concepts, then test and iterate based on what the data tells you.
• Build a fast-learning creative engine: structured testing, quick iteration, and clear read-outs on what's working.
• Work closely with the performance marketing team day to day, and manage agencies and freelancers externally.

Who We Are Looking For

• Get to know user ICPs inside out: who they are, where they are, and why they choose us. Turn that into creative that converts.
• Write sharp creative briefs that turn campaign goals into clear direction for agencies and internal teams.
• Hire and manage a small team of copywriters and designers focused on performance creative, and set the process and quality bar.
• Partner closely with the Head of Growth and bring a strong point of view on performance creative strategy.

Experience

Technical Depth - creative direction, with strong performance marketing chops. D2C, 4-6 years in creative strategy, copywriting, or
e-commerce, q-commerce, or agency backgrounds are all welcome; taste and output matter more than pedigree.

Strong hands-on experience creating for performance channels (Meta, YouTube, Google). Comfortable briefing and directing designers, editors, and copywriters, and speaks the language of user ICPs.

Analytical - Comfortable with the basics: can read a dashboard, knows what good numbers look like, and asks the right questions. You don't need to build models from scratch.

Leadership - Has led or mentored copywriters and designers before. Strong with agencies and vendors. High ownership, bias for action, comfortable operating on your own in ambiguity.

Reporting Line - This role sits within the Growth team and reports to the Head of Growth, working closely with the performance marketing team day to day.