Creative Director

Creative Director / Head of Creative - YES MADAM

Location: Noida, Sector 63

Experience: 12-18+ Years

Industry: D2C / Beauty / Wellness / Consumer / Lifestyle

About the Role:

YES MADAM is looking for a highly strategic, creative and business-oriented Creative Director / Head of Creative to own the overall creative vision of the brand. The ideal candidate should combine exceptional creative thinking, strong brand-building capabilities, data orientation, budget ownership and commercial understanding.

Key Responsibilities:

- Own the overall creative vision, strategy and execution for YES MADAM across all consumer touchpoints.

- Build and strengthen the brand's creative identity, visual language and communication framework.

- Develop and lead large-scale, high-impact brand campaigns from concept to execution.

- Drive creative strategy across Digital, Social, Performance Marketing, App, Influencer, Content, OOH and Offline.

- Lead and mentor large multidisciplinary teams across Creative, Design, Copy, Video, Content, Production and Social Media.

- Manage large creative/design budgets, ensuring optimum resource allocation, cost efficiency and ROI.

- Manage external creative agencies, production houses, freelancers and vendors.

- Be highly data-driven, using consumer insights, analytics and performance metrics to guide creative decisions.

- Understand and evaluate CAC, ROAS, CTR, CVR, Engagement, Conversion, Retention and ROI.

- Balance long-term brand building with short-term performance and revenue objectives.

- Work closely with Brand, Growth, Performance Marketing, Product and Business teams to align creative with business goals.

- Establish creative performance metrics and continuously optimise creative output based on data.

- Ensure consistent brand quality and creative excellence across all platforms and campaigns.

- Work directly with Founders/CXO leadership on major brand initiatives and strategic campaigns.

Requirements:

- Should have 12-18+ years of experience in Creative, Brand, Advertising or Design leadership.

- Strong experience in D2C, Beauty, Wellness, Fashion, Lifestyle or Consumer Brands.

- Proven experience as a Creative Director, Creative Head, Executive Creative Director or Group Creative Director.

- Must have a strong portfolio demonstrating large-scale campaigns and brand-building initiatives.

- Strong commercial understanding with budgeting, vendor management and P&L awareness.

- Should be able to demonstrate measurable business impact from creative investments.

- Strong visual taste, storytelling ability and understanding of digital-first/social-first content.

- Excellent leadership, stakeholder management and communication skills.

Ideal Candidate:

We are looking for a Creative Business Leader, not just a creative professional someone who can combine Creative Excellence, Brand Building, Data & Analytics, Large Budget Management, Business Acumen, and Team Leadership.