Creative Director

Role & responsibilities

• Develop creative concepts and content strategies for real estate projects and brands.
• Research properties, locations, target audiences, competitors and market trends to develop relevant content ideas.
• Plan and execute monthly social media content strategies across Reels, carousels, static creatives and other formats.
• Write creative concepts, hooks, scripts and content briefs for social media and advertising.
• Lead creative direction for shoots, including scripting, shot planning, B-roll, talent direction and content requirements.
• Plan shoots efficiently to create multiple content assets from a single production day.
• Develop content for both organic social media and paid advertising campaigns.
• Work closely with the Performance Marketing team to understand creative performance and use insights to improve future content.
• Work with videographers, editors, designers, creators and other team members to ensure quality and consistency.
• Handle client feedback and translate business requirements into strong creative solutions.
• Continuously identify new creative angles, formats and storytelling opportunities within the real estate space.
• Monitor content performance and contribute to creative optimisation and lead-generation strategies.

Preferred candidate profile

• 2+ years of experience in content creation, creative direction, social media or a related role, preferably with real estate or lifestyle brands.
• Strong understanding of Instagram, Reels and short-form video content.
• Excellent creative thinking, storytelling and scriptwriting skills.
• Ability to turn a property/project into multiple engaging content angles.
• Good understanding of real estate audiences, buyer psychology and property marketing.
• Strong research and competitor-analysis skills.
• Experience planning and directing professional shoots.
• Ability to create clear briefs and work effectively with videographers, editors and designers.
• Comfortable working with performance marketing teams and using creative performance insights to improve content.
• Strong communication, organisation and problem-solving skills.
• Someone who can take ownership of a project from research strategy ideation production execution optimisation.
• A portfolio demonstrating strong creative work is preferred.