Creative Director
Squadra Media · Bengaluru · onsite · Posted 29d ago
Not disclosed5–7 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Creative Director | Onsite, Bengaluru
Role: Creative Director
Location: Client location, Sadashivanagar, Bengaluru
Employer: Squadra Media Private Limited
Experience: 5+ years, with social media at the core
Type: Full-time
Social media is the core of this role. We are looking for someone whose experience is genuinely built on social, not a brand or print background with some social attached to it.
Eligibility criteria
These are firm requirements. We are looking for someone who meets all of them, not most of them.
1 Campaign strategy & creative direction
Role: Creative Director
Location: Client location, Sadashivanagar, Bengaluru
Employer: Squadra Media Private Limited
Experience: 5+ years, with social media at the core
Type: Full-time
- Onsite
- Work from office
Social media is the core of this role. We are looking for someone whose experience is genuinely built on social, not a brand or print background with some social attached to it.
Eligibility criteria
These are firm requirements. We are looking for someone who meets all of them, not most of them.
- Experience: Minimum five (5) years of experience with social media at the core of the work. Social media experience is mandatory and is the first thing we will look at.
- Copy and content: Demonstrated ability to write, not only direct. Captions, headlines, scripts and campaign lines must be work you have produced yourself.
- Campaign strategy: Prior experience building and running campaigns end to end, from the thought through to execution and rollout across platforms.
- Creative direction: Proven ability to give creative direction to graphic designers and to a production team covering video editors, photographers and videographers.
- Portfolio: A strong body of published social-first work, campaigns and brand films. A portfolio or reel is mandatory with the application.
- Platform fluency: Current, practical understanding of Instagram, YouTube and short-form video, covering formats, trends and what actually performs.
- Tools: Working proficiency across Adobe Creative Suite and Figma. You need enough craft to demonstrate an idea, not to execute every asset yourself.
- Client-facing skills: Confident presenting and defending creative work to senior client stakeholders.
- Work arrangement: Willing and able to work full-time from the client location in Sadashivanagar, Bengaluru. This role has no work-from-home option.
- Language: Fluent written and spoken English.
- Performance marketing creatives. Experience building creative for paid campaigns, and an understanding of what makes an ad work rather than just look good, is a clear plus.
- Experience with F&B, retail, lifestyle or D2C brands.
- Motion graphics or animation direction experience.
- Working knowledge of Kannada or Hindi for local content and shoot coordination.
- Experience working on-site or embedded within a client team.
- Experience building or mentoring a small creative team.
1 Campaign strategy & creative direction
- Own the creative direction of the account across all platforms, formats and campaigns.
- Build campaign thinking from the brand and business objective, not from a format or a trend.
- Develop campaign thoughts, creative routes and taglines, and take them through to execution.
- Plan seasonal, festive and launch campaigns, and define how they play out across the calendar.
- Bring proactive ideas to the client rather than only responding to briefs received.
- Write all copy for the account, covering captions, headlines, hashtags, CTAs, scripts and campaign lines.
- Define and maintain the brand tone of voice, and hold all written output to it.
- Write scripts, narrative structure and treatments for reels, videos and campaign films.
- Adapt messaging for each platform, format and audience without diluting the idea.
- Art-direct the designer across layout, typography, colour, composition, references and mood.
- Direct video content end to end, covering concept, script, treatment, pacing and edit direction.
- Direct shoots on concept, mood, framing, styling and shot requirements, and supervise execution on set.
- Hold design and production quality, and brand consistency, across every asset that leaves the team.
- Build and maintain templates, design systems and reference libraries for the account.
- Give the final creative sign-off on every deliverable before it reaches the client.
- Check work against the brief, brand guidelines, platform requirements and factual accuracy.
- Present and defend creative work, concepts and campaign ideas to client stakeholders.
- Interpret client feedback into creative direction, separating subjective preference from genuine deviation from the brief.
- Guide and mentor the on-site creative team, and set the quality standard they work to.
Sourced from foundit
Skills
creative directionYoutubeInstagramSocial MediaShort-form videoCampaign StrategyAdobe Creative SuiteFigma