Creative Digital Marketing Lead

Job Description – Digital Marketing Lead Company: MACIS InfiX India Pvt Ltd Location: Bengaluru, Karnataka Experience: Up to 5 Years Employment Type: Full-Time Department: Marketing Reporting To: CEO About MACIS InfiX MACIS InfiX is a creative and technology company delivering end-to-end solutions across Branding, UI/UX Design, Web & Mobile Development, Digital Marketing, Media, Movie Designs and Events. Role Overview We are looking for a Digital Marketing Lead to own and drive all digital marketing efforts — planning and executing campaigns, building brand visibility, and generating qualified leads for the business. Key Responsibilities Digital Marketing Strategy & Execution • Plan and execute digital marketing campaigns across SEO, paid ads (Google/Meta), LinkedIn, and email to generate qualified inbound leads • Own the social media calendar and content strategy to build brand visibility • Manage marketing budgets and ad spend across channels • Coordinate with designers and content creators for campaign assets • Conduct market research and competitor analysis to inform strategy Brand & Content • Drive consistent brand positioning and messaging across digital platforms • Oversee content creation (website, social, blogs, email) aligned with brand voice • Plan and support events and brand activation campaigns Performance & Reporting • Track and report on key marketing metrics (CTR, CAC, conversion rate, ROAS) • Use analytics tools to optimize campaigns and improve lead quality • Present marketing performance and insights to leadership Collaboration • Work closely with the Sales team to ensure marketing-generated leads convert effectively • Coordinate with the Design Studio for creative assets and brand consistency • Identify partnership and co-marketing opportunities Required Skills • Up to 5 years of experience in digital marketing, ideally within a design agency, branding firm, IT services, or creative/professional services environment • Hands-on expertise with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, SEO tools, and email marketing platforms • Strong understanding of brand strategy and content marketing • Experience with analytics tools (Google Analytics, etc.) and performance reporting • Excellent written communication and presentation skills • Self-motivated with a startup mindset Preferred Qualifications • Bachelor’s degree in Marketing, Mass Communication, or a related field • Certification in digital marketing (Google, HubSpot, Meta Blueprint, etc.) • Experience marketing Digital Marketing, Branding, Website/App Development, IT Services, Events, or Creative Services