Creative Copywriter - Kolkata ( onsite )

About the Role

We are looking for a Creative Copy Specialist who can conceptualize, write and design engaging creatives for Meta Ads and other digital marketing campaigns.

The ideal candidate should have a combination of creative copywriting, advertising understanding and basic graphic design skills. The person will be responsible for creating complete ad creatives — including copy, headlines, hooks, layouts, visuals and graphics — using Canva.

This role requires someone who understands not only what to write, but also how the creative should look to capture attention and drive clicks, leads and conversions. 

Key Responsibilities

 Create high-converting creative concepts for Meta Ads and other digital advertising campaigns.

 Write catchy ad headlines, hooks, primary text, captions and CTAs.

 Design social media posts, ad banners, static creatives, promotional creatives and campaign graphics using Canva.

 Develop complete ad creatives by combining copy, visuals, design elements and branding.

 Create multiple creative variations for A/B testing of headlines, hooks, messaging, visuals and CTAs.

 Design creatives specifically for lead-generation and conversion campaigns.

 Understand the target audience, their pain points, motivations and buying behaviour to create relevant messaging and visuals.

 Convert campaign objectives and marketing briefs into creative concepts and ready-to-use ad creatives.  Work closely with the Performance Marketing team to understand campaign requirements and performance.

 Analyse existing creatives and identify opportunities to improve CTR, engagement, lead generation and conversion performance.

 Create different creative angles based on offers, USPs, customer pain points, benefits and competitive positioning.

 Adapt creative concepts and messaging for different industries, audiences and campaign objectives.

 Stay updated with current Meta Ad creative trends, visual formats, hooks and advertising styles.

 Use campaign performance insights to continuously improve creative messaging and design.

 Maintain consistency with brand guidelines, visual identity and communication standards. 

Canva & Creative Design Responsibilities

The candidate should be comfortable independently creating:

 Meta Ad creatives

 Static social media posts

 Promotional banners

 Lead-generation creatives

 Educational/informational posts

 Service creatives

 Campaign-specific graphics

 Multiple creative variations for testing 

Strong working knowledge of Canva is mandatory. The candidate should be able to independently create professional-looking campaign creatives without depending entirely on a graphic designer. 

Required Skills

 Creative Copywriting

 Meta Ads Copywriting

 Ad Headlines & Hook Creation

 Primary Text & CTA Writing

 Canva

 Social Media Creative Design

 Performance Marketing Creatives

 A/B Testing & Creative Variations

 Visual Storytelling

 Conversion-Focused Copywriting

 Creative Concept Development

 Competitor & Market Research

 Strong English Communication 

Preferred Experience

 1–3 years of experience in creative copywriting, digital marketing, advertising, social media or performance marketing.

 Hands-on experience creating Meta Ad creatives.

 Strong practical experience with Canva.

 Experience working with a digital marketing agency or performance marketing team will be preferred.

 Candidates with a portfolio of Meta Ads, social media posts, campaign creatives and ad copies will be preferred. 

What We Are Looking For

We are looking for a creative professional who can take a campaign requirement and independently turn it into a complete, ready-to-use advertising creative.