Creative & Brand Strategist

• We are looking for an experienced Creative & Brand Strategist who can take ownership of our brand's creative direction, positioning, communication, and overall brand presence.
• The ideal candidate will combine strategic thinking, creative leadership, market understanding, and strong storytelling to build a distinctive and consistent technology brand.

KeyResponsibilities

• Develop and lead the company's overall brand strategy and positioning.
• Define and maintain a consistent brand identity, voice, messaging, and communication framework.
• Develop creative concepts and strategies for digital campaigns, social media, websites, advertisements, events, and marketing initiatives.
• Translate business objectives into strong creative campaigns and brand narratives.
• Lead the creative direction for major campaigns and brand initiatives.
• Work closely with management, marketing, SEO, content, design, and video teams to ensure consistent brand communication.
• Conduct competitor, market, audience, and trend research to identify opportunities for brand growth.
• Develop creative briefs and provide strategic direction to designers, content writers, video editors, and other creative resources.
• Establish standards for visual communication and brand consistency across all channels.
• Plan and execute brand campaigns that improve brand awareness, engagement, credibility, and market positioning.
• Identify new creative opportunities across social media, advertising, content marketing, website communication, and offline branding.
• Review and evaluate creative output to ensure it meets the company's strategic and quality standards.
• Analyze campaign and brand performance and use insights to improve future strategies.
• Stay updated with creative trends, consumer behavior, digital platforms, AI tools, advertising trends, and emerging brand strategies.
• Present creative concepts and strategic recommendations to senior management.

RequiredSkills & Competencies

• 5-8 years of proven experience in Brand Strategy, Creative Strategy, Marketing, Advertising, or a related field.
• Strong understanding of brand positioning, brand building, storytelling, and creative communication.
• Excellent conceptual and strategic thinking.
• Strong understanding of digital marketing and social media platforms.
• Good understanding of SEO, websites, digital presence, and how they contribute to overall brand growth.
• Familiarity with the technology and IT industry, particularly digital products, services, or technology-driven businesses.
• Ability to develop campaigns from concept
• strategy
• execution
• evaluation.
• Strong communication, presentation, and leadership skills.
• Excellent understanding of audience psychology and market trends.
• Ability to manage and guide creative teams.
• Strong problem-solving and decision-making abilities.
• Ability to balance creativity with business objectives and measurable outcomes.

PreferredExperience

• Experience working with IT, technology, SaaS, digital marketing, or B2B brands.
• Experience handling a company's brand strategy independently.
• Experience leading integrated marketing or branding campaigns.
• Strong portfolio demonstrating brand campaigns, creative concepts, strategic projects, and measurable outcomes.
• Familiarity with tools such as Canva, Figma, Adobe Creative Suite, AI creative tools, or similar platforms.

WhatWe Expect From

• This Role This is a strategic leadership role, not limited to social media posting or graphic design.
• We are looking for someone who can answer: What should our brand stand for, how should the market perceive us, and what creative strategy will help us get there
• The candidate should be capable of thinking strategically, developing ideas, directing execution, and taking ownership of the brand's growth and creative identity.