Country Sales Manager - FMCG/Personal Care

Country Manager GCC | FMCG / Personal Care

Location: Dubai, UAE

Experience: 5 - 8 years

Industry: FMCG / Personal Care / Consumer Goods

Function: Sales & Business Development

Position Overview:

We are looking for an experienced Country Manager to lead and grow the business across a GCC market. The ideal candidate will have a strong background in FMCG or Personal Care, with proven experience managing sales, distributors, key accounts, and market expansion within the GCC. The role requires a commercially driven professional who understands the GCC consumer landscape and can build strong relationships with distributors, retailers, and key customers.

Key Responsibilities:

- Develop and execute the country sales and commercial strategy in line with overall business objectives.

- Drive revenue, distribution, market share, and profitability across the assigned market.

- Manage and develop relationships with distributors, retailers, wholesalers, and key accounts.

- Identify new business opportunities and expand the company's presence across relevant channels.

- Lead negotiations with distributors and major customers, including commercial terms, pricing, promotions, and annual agreements.

- Develop strong understanding of GCC FMCG/Personal Care market dynamics, consumer trends, and competitive landscape.

- Monitor sales performance, forecasts, inventory, and market execution to ensure business targets are achieved.

- Work closely with Marketing, Supply Chain, Finance, and Operations teams to ensure effective market execution.

- Build and maintain strong relationships with key stakeholders and strategic customers.

- Identify gaps in distribution and develop plans to improve numeric distribution, weighted distribution, and product visibility.

- Track competitor activity and provide market intelligence and recommendations to senior management.

- Lead, manage, and motivate the local sales/commercial team where applicable.

- Ensure compliance with company policies, local regulations, and commercial agreements.

Candidate Requirements:

- 5 - 8 years of total professional experience, preferably within FMCG, Personal Care, Beauty, Consumer Goods, or related industries.

- Minimum 2 years of proven GCC sales experience is mandatory.

- Strong understanding of the GCC FMCG/Personal Care distribution and retail landscape.

- Proven track record of achieving sales targets and driving business growth.

- Experience managing distributors, key accounts, and modern trade/traditional trade channels.

- Strong commercial, negotiation, and relationship-management skills.

- Ability to develop and execute market-entry, expansion, and growth strategies.

- Strong analytical and business-planning capabilities.

- Excellent communication and stakeholder-management skills.

- Entrepreneurial, hands-on, and target-oriented approach.

- GCC market exposure with the ability to work effectively across different cultures and business environments.

Ideal Profile:

The ideal candidate would be someone currently working in a Country Sales, Country Manager, Sales Manager, or Business Development Manager capacity within FMCG or Personal Care, with meaningful GCC exposure and a demonstrated ability to build markets, manage distributors, and deliver revenue growth.