Country Brand Associate

Strategic Support

Support the strategic planning process for business based on customer insights to enhance penetration

Develop impactful promotional programs, activities for CSO FF aligned with Key market messaging and activities, and implement the promotional programs, activities and exact events to provide proper Implementation of marketing plans in accordance to promotional cycles and current targets/tasks.

Optimally utilize available expenses to drive the same

Monitor and analyze business performance vis- -vis business goals (awareness, share and etc. ) and the competition

Implement the brand plans by working with internal and external stakeholders to deliver on time and budget

Work with medical and legal team to get appropriate approval for materials

Execute the implementation plan for the campaigns & adherence to the SLA s with various stakeholders- both internal and external

Operational

Coordinate with the local agencies for trans-creation (budget, scope, timing, and quality of project)

Track brand performance progress towards the target

Ensure execution & adaption of marketing tactics based on environmental factors, competitive trends & customer needs

Coordinate with the sales team. Seek their buy-in and alignment in review meetings

Partner with medical to educate KOLs on emergent medical research and differentiated product attributes

Interact with KOLs and maintain relationships through regular field visit

Co-ordinate with sales training team for the training programs

Train field force on product knowledge, positioning and prioritization

Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs

Develop promotional meetings strategy and drive execution

Monthly field communication on performance, action items for the brand

Promotional Materials and Event Management

Provide inputs to the creative agencies for development of artwork, visual aids and leave behind

Work with medical and legal team to get appropriate approval for promotional materials

Evaluation and execution of the most impactful activities to support the brand such as CMEs, Advisory board meetings, conferences etc to increase promotional effectiveness to customers

Develop and validate brand-specific messages and awareness content in alignment with Core market strategy, design training (w/medical, regulatory)

Compliance

Ensure compliance to the processes & conformity to the Pfizer policies in execution of brand plan

Work in collaboration with the Medical & Marketing team to validate the content developed

Adhere to the guidelines laid down by the Regulators while designing the campaigns

Manage compliance review of materials created

Shared Accountability

Develop promotional meetings strategy and drive execution (with Mktg. Lead)

Validate brand-specific messages, design training (w/medical, regulatory)

Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

Support in developing country Op Plan and influence sales targets and brand A&P allocations (with Mktg. Lead)

Long-range forecasting (with the leadership team)

Revenue adjustments, as needed (with the leadership team)

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