Corporate Partnerships Business Development Executive

Experience: 2–5 years

Function: Corporate Partnerships / B2B Sales

Reporting to: Corporate Partnerships Manager / Head of Partnerships

About Sova Health

Sova Health is a precision health and personalised nutrition company focused on helping individuals and organisations take a proactive approach to health.

We combine health assessments, gut-health interventions, personalised nutrition and supplementation to help people understand their health better and take actionable steps towards improving it.

We are building our Corporate Preventive Health business, partnering with organisations to make preventive health accessible to their employees through engaging, measurable and personalised health programmes.

About The Role

We are looking for a high-energy, tech-savvy Business Development professional to help build Sova Health's Corporate Partnerships channel.

Your primary responsibility will be to identify the right organisations and decision-makers, initiate conversations, generate qualified meetings and help convert corporates into Sova's Gut Health & Preventive Health Programmes.

This is an individual contributor role with significant ownership.

You will be expected to independently build prospect databases, identify the right stakeholders, run highly personalised outbound campaigns and create a consistent pipeline of corporate opportunities.

You will work closely with senior leadership, who will take the lead on important meetings, negotiations and corporate activation.

What You Will Do

• Build and Own the Corporate Prospecting Engine
  
  

Build a high-quality database of target organisations and decision-makers across:

• CHROs
• HR Heads
• CPOs
• Total Rewards / C&B Heads
• Employee Engagement / EX Heads
• Business Heads
• Founders / CXOs
• Admin / Workplace / People teams
  
  

Use Tools Such As

• Apollo.io
• Lusha
• LinkedIn Sales Navigator
• LinkedIn
• Google
• AI-powered prospecting and research tools
  
  

You will be expected to find the right company, identify the right stakeholder and understand the organisation before reaching out.

• Run AI-Enabled Outbound Campaigns
  
  

Build Highly Personalised Outbound Campaigns Across

• Email
• LinkedIn
• WhatsApp where appropriate
• Other relevant channels
  
  

Use AI Effectively To

• Research companies and stakeholders
• Identify relevant business triggers
• Personalise messaging
• Draft emails
• Create follow-up sequences
• Generate account-specific talking points
• Research the prospect before meetings
• Improve response rates through experimentation
  
  

The expectation is not mass emailing.

We want someone who can use technology and AI to achieve the productivity of a much larger sales team while maintaining high-quality, relevant communication.

• Generate Qualified Corporate Meetings
  
  

Your primary KPI will be qualified meetings generated with relevant corporate decision-makers.

You Will

• Prospect
• Initiate conversations
• Follow up consistently
• Qualify requirements
• Understand employee wellness priorities
• Identify potential programme fit
• Schedule meetings with Sova's senior team
• Maintain the pipeline until the opportunity is closed/activated
  
  

You should be comfortable hearing no, not interested, send me details and call me later and systematically converting these into future opportunities wherever relevant.

• Understand and Pitch Sova's Corporate Proposition
  
  

You will need to understand Sova's corporate programmes well enough to communicate the proposition to different stakeholders.

The Core Employee Journey Includes

Employee Awareness

Webinars / Seminars

↓

Employee Engagement

Gut health consultation

↓

Personalised Intervention

Gut health testing

↓

Personalised Solutions

Custom probiotics / supplementation

↓

Nutrition

Personalised nutrition plans

↓

Continued Engagement

Follow-ups / preventive health interventions

In Addition, Sova's Corporate Proposition Can Include

• OGHI – Organisational Gut Health Index
• AI-powered health assessments
• Corporate health assessments
• CXO / leadership health programmes
• Employee wellness programmes
  
  

You will not be expected to be a medical expert, but you must be able to understand the proposition and communicate it clearly and responsibly.

• Create Account-Specific Presentations & Proposals
  
  

Different organisations will have different objectives.

You May Need To Create Or Customise

• Corporate pitch decks
• Employee programme presentations
• Webinar proposals
• Seminar proposals
• OGHI presentations
• CXO programme presentations
• Commercial proposals
• Account-specific one-pagers
  
  

You should be comfortable using PowerPoint / Google Slides / Canva and AI tools to create professional presentations.

• Support Corporate Activation
  
  

Once a corporate shows interest, you will work with the senior team and internal stakeholders to move the account towards activation.

This Can Include

• Coordinating webinars
• Scheduling employee seminars
• Sharing employee communication material
• Coordinating registration
• Managing follow-ups
• Tracking employee participation
• Coordinating testing / consultation journeys
• Tracking corporate-level performance
• Identifying opportunities for expansion
  
  

The Objective Is Not Simply

Meeting booked.

The Objective Is

Meeting → Proposal → Pilot → Employee Activation → Revenue → Expansion

• Own CRM & Pipeline Discipline
  
  

All activity should be accurately captured in Sova's CRM.

You Will Maintain

• Account information
• Contact information
• Decision-maker mapping
• Outreach history
• Meeting status
• Opportunity stage
• Next action
• Proposal status
• Pilot status
• Revenue
• Follow-up dates
  
  

You should be comfortable working with LeadSquared or similar CRM systems.

What We're Looking For

Must-have

• 2–5 years of experience in B2B sales / business development / corporate partnerships
• Strong experience in outbound prospecting
• Experience selling to corporates / HR / senior stakeholders
• Excellent written and verbal communication
• Strong LinkedIn and email outreach skills
• Experience with tools such as Apollo, Lusha, Sales Navigator or equivalent
• Comfortable using AI tools to improve sales productivity
• Strong research and account-mapping skills
• Ability to create professional presentations
• Strong follow-up discipline
• Comfortable working independently with targets
  
  

Good to have

Experience In

• Corporate wellness
• Employee benefits
• HR-tech
• Healthcare
• Insurance
• SaaS
• Fintech B2B
• Corporate gifting
• Learning & development
• Employee engagement
• Wellness / health-tech
  
  

The Person We Want

We're Looking For Someone Who Is

Extremely curious

You don't send the same email to 500 companies.

You research the company, understand its context and identify why Sova should be relevant to that particular organisation.

AI-native

You Actively Use AI To Improve

• Research
• Prospecting
• Personalisation
• Email writing
• Follow-ups
• Presentations
• Account intelligence
  
  

Outcome-oriented

You Don't Measure Success By

I made 100 calls.

You Measure It By

I generated 12 qualified meetings and moved 4 companies towards pilots.

Entrepreneurial

Sova is building this channel.

There isn't a 50-page playbook telling you exactly what to do.

You should enjoy experimenting, measuring results and figuring out what works.

Strong communicator

You Should Be Comfortable Speaking With

• HR Managers
• CHROs
• Founders
• CXOs
• Business Heads
  
  

and adapting your communication accordingly.

Skills: communication,sales navigator,sales,partnerships,health,corporate partnerships,lusha