Corporate Marketing Leader
Naukri Assist · Mumbai · onsite · Posted 42d ago
About a minute. You'll make an account on the way through.
About this role
Corporate Marketing Leader
Job Purpose
Lead the Corporate Marketing function by driving brand
strategy, corporate communications, thought leadership, analyst and investor relations,
digital brand presence, and corporate reputation. The role is responsible for
strengthening the company's market positioning, enhancing brand equity, enabling
business growth through strategic marketing initiatives, and ensuring consistent
communication across customers, analysts, investors, media, employees, and other
stakeholders.
Key Result Areas (KRAs)
1. Develop and execute the corporate marketing and communications strategy
aligned with business objectives and long-term growth plans.
2. Drive corporate brand positioning and messaging to establish a
leading Digital Solutions company across global markets.
3. Own the corporate brand architecture, ensuring consistency across all digital,
print, partner, customer, investor, and employee touchpoints.
4. Lead brand refresh, governance, and implementation initiatives while ensuring
seamless integration of newly acquired brands and businesses into the company.
5. Define and execute corporate communication programs including executive
communication, internal communication, external communication, media
engagement, and corporate announcements.
6. Own and continuously enhance the corporate website, marketing automation
platform, newsletters, and other digital communication channels to maximize
engagement and business impact.
7. Develop and execute a comprehensive thought leadership strategy through
whitepapers, research reports, case studies, blogs, executive POVs, webinars,
videos, and other strategic content assets.
8. Collaborate with business units and subject matter experts to develop
differentiated content supporting demand generation, industry positioning, and
sales enablement.
9. Build and manage strategic relationships with industry analysts including
Gartner, Everest Group, IDC, ISG, Forrester, and other influential research
organizations.
10. Lead analyst engagement programs including briefings, inquiries, submissions,
market assessments, and participation in analyst reports to improve company
positioning and visibility.
11. Support Investor Relations initiatives by developing investor communication
materials, quarterly presentations, earnings communication support, and
executive messaging.
12. Drive media relations and corporate public relations initiatives to strengthen the
company's reputation across customers, investors, partners, and industry
communities.
13. Develop and execute social media strategy across corporate and executive
channels while expanding employee advocacy initiatives to improve digital reach
and engagement.
14. Monitor corporate brand performance through marketing analytics, digital
metrics, analyst recognition, share of voice, media coverage, website
performance, and social engagement.
15. Manage marketing technology platforms including CMS, marketing automation,
CRM integrations, analytics, and digital marketing tools to improve operational
efficiency.
16. Own corporate marketing budgets, agency relationships, creative partners,
technology vendors, and external service providers.
17. Partner closely with Business Units, Sales, Product Management, HR, Finance,
Legal, Investor Relations, and Executive Leadership to ensure alignment of
corporate marketing initiatives.
18. Lead, mentor, and develop a high-performing corporate marketing team while
fostering innovation, collaboration, accountability, and execution excellence.
19. Present corporate marketing strategy, business impact, brand performance, and
marketing ROI to executive leadership and key stakeholders.
Experience & Required Skills
15+ years experience in Corporate Marketing, Brand Management, Corporate
Communications, and Digital Marketing, with leadership responsibility in an IT
services/ITES organization.
Proven experience in developing and executing enterprise-wide corporate
marketing strategies aligned with business growth objectives.
Demonstrated experience in driving corporate brand positioning, brand
transformation, and brand governance across multiple geographies and
stakeholder groups.
Proven track record of managing corporate websites, marketing automation
platforms, and digital communication channels to improve brand visibility and
engagement.
Extensive experience in developing and executing thought leadership initiatives
through research reports, whitepapers, case studies, blogs, webinars, executive
content, and other strategic marketing assets.
Experience collaborating with senior business leaders, sales, product, investor
relations, HR, and external agencies to deliver integrated corporate marketing
initiatives.
Strong expertise in Corporate Marketing Strategy, Brand Positioning, and
Corporate Brand Management.
Strong content strategy and thought leadership capabilities with experience
creating executive-level and industry-focused marketing assets.
Excellent written, verbal, presentation, and executive communication skills with
the ability to influence senior leadership.
Strong analytical mindset with experience measuring marketing effectiveness
through KPIs, analytics, and ROI reporting.
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