Corporate Lead Generation Specialist/ Sales support- MICE & Affinity

Corporate Lead Generation Specialist/ Sales support- MICE & Affinity
Location: Delhi
Role Summary
The Corporate Lead Generation Specialist will be responsible for building and maintaining a
robust pipeline of qualified corporate prospects across India for the MICE & Affinity business.
The role involves identifying potential corporate accounts, mapping key decision-makers,
conducting first-level outreach, qualifying opportunities, and scheduling meetings for the
Regional Business Development team.
In addition to lead generation, the role will support the sales function through account
intelligence by researching prospective clients, understanding their business, identifying
potential travel and event opportunities, and providing relevant insights that enable more
meaningful sales conversations and improve conversion.
Key Responsibilities
Identify and build a database of potential corporate clients across India.
Research and map key decision-makers (HR, Sales, Marketing, Procurement, CXOs,
etc.).
Conduct first-level outreach through calls, emails and LinkedIn to generate qualified
leads.
Schedule meetings for the Business Development team and ensure smooth lead
handover.
Maintain and update CRM/database with accurate prospect information and
interaction history.
Develop account intelligence by researching target companies, their business, annual
events, incentive programmes, expansion plans, leadership changes and potential
MICE opportunities.
Support outbound campaigns, webinars, roadshows and marketing initiatives through
lead generation and follow-ups.
Share market insights, competitor information and emerging business opportunities
with the sales team.
Track lead generation metrics and provide periodic pipeline reports.
Preferred Experience
25 years' experience in Lead Generation, Inside Sales, Business Development or
B2B Sales Support.
Experience in Travel, Hospitality, Events, MICE or other B2B industries will be an
advantage.

Key Skills
Strong communication and interpersonal skills.
Excellent research and prospecting abilities.
LinkedIn and CRM proficiency.
Good analytical and organizational skills.
Persistent follow-up and relationship-building capabilities