Copywriter

Company Description MasterChow is a fast-growing food brand focused on making high-quality, convenient Asian-inspired meals accessible to a wide audience. Based in New Delhi, the company is known for its bold flavors, modern branding, and strong connection with urban consumers. MasterChow emphasizes creativity, consistency, and a strong brand voice across all customer touchpoints. Team members collaborate in a dynamic, growth-oriented environment where ideas are encouraged and impact is visible. The company values individuals who are passionate about food, storytelling, and building memorable customer experiences.
Role Description The Copywriter will be responsible for crafting clear, engaging, and on-brand copy across a variety of channels, including packaging, website, social media, email campaigns, and marketing collaterals. Day-to-day tasks include writing and editing content, developing brand messaging, creating copy for promotional campaigns, and collaborating closely with marketing and design teams to ensure consistency in tone and style. The role also involves drafting press releases, refining product descriptions, and proofreading all written materials to maintain quality and accuracy. This is a full-time, on-site position based in New Delhi, requiring close coordination with cross-functional teams and participation in brainstorming sessions and brand initiatives.
Qualifications

• Candidates should possess strong Writing and Proofreading skills, with the ability to produce clear, error-free, and engaging content.
• Candidates should possess solid Communication skills and an understanding of Marketing principles to align copy with brand and campaign objectives.
• Candidates should possess experience creating Press Releases and other public-facing communications for brand awareness and media outreach.
• Candidates should possess familiarity with digital content formats, such as social media posts, email marketing copy, and website content.
• Candidates should possess excellent command of written English and strong attention to detail.
• Candidates should possess the ability to work on-site in New Delhi, manage deadlines, and collaborate effectively in a fast-paced environment.
• Relevant experience in FMCG, food and beverage, or consumer brand copywriting is beneficial.
• A bachelor's degree in Communications, Marketing, English, Journalism, or a related field is beneficial but not mandatory with strong portfolio evidence.