Copywriter
built athletics · Mumbai · onsite · Posted 23d ago
About a minute. You'll make an account on the way through.
About this role
Mainstreet is a Mumbai-based D2C company. We run the Mainstreet Marketplace (sneakers, streetwear, apparel) and BUILT, our own natural-movement footwear brand. Our growth runs on Meta, and creative is the biggest lever we have.
The role: you will work directly with our growth team writing the scripts behind our paid ads - hooks, angles, UGC briefs, and short-form video scripts. Scripts ship weekly and you will see exactly which lines move spend.
What you'll do:
Write performance ad scripts for Meta: hooks, angles, UGC concepts, short-form video scripts
Turn customer reviews, comments, and product details into ad angles
Iterate on winners using spend and CPA data
Keep a running backlog of hooks and concepts to test
What we're looking for:
1-3 years writing direct-response or performance ad copy, D2C/e-commerce preferred
A portfolio of shipped ad scripts or UGC concepts, ideally with results
You write for the feed, not for awards - hooks, thumbstop, retention
Based in Mumbai and able to work with the team in person
Bonus: you know sneaker, streetwear, or fitness culture
Compensation: 50,000-75,000/month depending on experience.
To apply: include a portfolio or 2-3 ad scripts you are proud of.
Sourced from foundit