Copywriter

About the Company

Treebo Hospitality Ventures (THV) is a hotel group operating with a mission of democratising the joy of travel. We focus on the affordable segments of the market — economy to mid-market — to cater to the next 100 million travellers who will experience the joy of travel over the next 10 years. We offer these guests a high-quality experience at an affordable price point, with a portfolio of 800+ hotels across 120+ cities. We operate through multiple brands catering to different sub-segments:

• Itsy (₹1000–1500)
• Treebo and Treebo Premium (₹1500–3000)
• Medalio, our newly launched affordable luxury brand (₹3000–6000 per night)

We are the most loved hotel chain in the affordable segment, with an average rating of 7.8/10 across independent review platforms — and we are just getting started

About the Role

We are looking for a creative and versatile Copywriter to join Treebo's marketing team. The ideal candidate should have a strong command of language, a sharp sense of creativity, and the ability to turn ideas into engaging, persuasive, and brand-right communication across multiple platforms. You will work closely with Marketing, Brand, PR, and Customer Experience teams to create compelling content across digital and offline channels, while maintaining consistency in Treebo's tone of voice.

Responsibilities

• Write engaging, creative, and impactful copy aligned with Treebo's brand voice and communication objectives.
• Develop copy for multiple formats including social media, website, blogs, emailers, push notifications, campaigns, advertisements, landing pages, and other marketing collaterals.
• Conceptualize creative ideas, campaign hooks, taglines, headlines, and communication themes.
• Translate creative briefs and business objectives into clear, persuasive, and memorable copy.
• Create witty, catchy, and attention-grabbing headlines and communication that resonates with the target audience.
• Collaborate with Marketing, Brand, PR, Design, and Customer Experience teams to develop integrated campaigns.
• Research audiences, trends, competitors, and relevant topics to develop meaningful and effective communication.
• Ensure all content is grammatically accurate, well-structured, proofread, and aligned with brand guidelines.
• Rework and refine copy based on feedback from stakeholders while retaining the core creative idea.
• Manage multiple projects simultaneously and deliver high-quality content within tight deadlines.
• Develop long-form and short-form content depending on the communication objective.
• Incorporate relevant SEO keywords and best practices into content wherever required.
• Maintain consistency in messaging and tone of voice across different customer touchpoints.
• Stay updated on digital content trends, consumer behaviour, and emerging formats to bring fresh ideas to the brand.

What We're Looking For

• 3–6 years of experience in copywriting, content writing, creative writing, advertising, or a similar role
• Strong command of English grammar, vocabulary, tone, and storytelling.
• Demonstrated ability to write engaging short-form and long-form copy.
• Strong creative thinking and ideation skills with the ability to develop fresh and unconventional concepts.
• Experience writing for digital marketing, social media, campaigns, websites, email, blogs, or advertising.
• Ability to adapt writing style for different audiences, platforms, and communication objectives.
• Basic to strong understanding of SEO and keyword integration.
• Excellent proofreading and editing skills with strong attention to detail.
• Ability to interpret creative briefs and translate business requirements into compelling communication.
• Strong collaboration and stakeholder management skills.
• Proficiency in Microsoft Office/Google Workspace tools