Copywriter

We're not looking for someone who can just write content.

We're looking for someone who wants to build a brand with words.

At FREED, we're building one of India's 1st borrower facing brand - helping everyday borrower break free from loan stress, recovery harassment, and loan anxiety.

This role is for someone who understands that:

 A good line can change perception.

 A good script can create trust.

 And sometimes, even one simple sentence inside an app can make someone feel understood.

·      Write ad scripts, reels, landing pages, social posts, performance ads

·      Craft app copy, UX writing, onboarding flows, notifications, microcopy, and customer journeys

·      Simplify complex financial situations into clear, human communication

·      Work closely with design, product and growth team

·      Help shape how borrowers emotionally experience the FREED platform

·      Someone who can write conversational Hindi + English naturally

·      Strong understanding of storytelling, consumer psychology, and digital behaviour

·      Ability to write both emotional brand work and clean, intuitive UX copy

·      Someone who knows that good UX writing is not decorative - it reduces confusion and builds trust

·      Strong instinct for hooks, retention, and clarity