Copywriter

Role & responsibilities

Editing and Proofreading: Ensure content matches brand tonality and accurately represents the brands online presence.

Collaboration with Design Team: Partner with designers to convert written content into engaging visual elements, providing suggestions for fonts, colors, infographics, and other design components.

Coordination with CRM Team: Plan, strategize, and execute content marketing initiatives in collaboration with the CRM team, ensuring timely and efficient campaign delivery.

Brand Consistency: Drive brand consistency across all platforms by maintaining high editorial standards and proofreading content for errors and inconsistencies.

Industry Trends and Technologies: Stay up-to-date with industry trends and emerging technologies, including AI, to ensure content strategies are innovative and effective.

Technical and Functional Skills:

• Minimum of 5 years in copywriting for Omni-channel campaigns and brand collateral, including NPI, whitepapers, newsletters, etc.
• Bachelor's degree in marketing, communications, journalism, English, or a related field.
• Strong editorial, proofreading, and writing skills.
• Familiarity with keyword research and SEO copywriting best practices.
• Proficient in social media and content marketing, capable of crafting compelling narratives that captivate audiences, generate conversions, and add value to the business.
• Demonstrated experience working with global brands, understanding their unique content needs and adapting strategies to fit diverse, international audiences.
• Excellent interpersonal, verbal, and written communication skills.
• Ability to manage multiple projects and meet deadlines under pressure