Copywriter

Job Description Copywriter (Digital Marketing)

Position

Copywriter Digital Marketing

Experience

13 Years

Location

Kolkata (Work from Office)

Job Summary

We are seeking a creative and enthusiastic Copywriter with 13 years of experience in digital marketing. The ideal candidate should have a flair for writing engaging, persuasive, and brand-focused content across various digital platforms. You will work closely with the Creative, Design, and Performance Marketing teams to develop compelling content that drives engagement, leads, and conversions.

Key Responsibilities

• Write engaging and conversion-focused copy for social media, websites, landing pages, blogs, email campaigns, and digital advertisements.
• Create creative captions, headlines, taglines, scripts, and call-to-action (CTA) content for marketing campaigns.
• Develop content for Meta Ads, Google Ads, LinkedIn Ads, and other digital platforms.
• Collaborate with graphic designers, video editors, and marketing executives to create impactful campaigns.
• Conduct basic keyword research and write SEO-friendly website and blog content.
• Proofread and edit content to ensure accuracy, clarity, and consistency.
• Adapt writing style to suit different brands, target audiences, and campaign objectives.
• Stay updated with digital marketing trends, social media best practices, and emerging content formats.
• Manage multiple content projects while meeting deadlines.

Required Skills

• Excellent written and verbal communication skills in English (knowledge of Hindi and Bengali is an advantage).
• Strong creative writing and storytelling skills.
• Experience writing for social media, digital ads, websites, blogs, and email marketing.
• Basic understanding of SEO and content optimization.
• Familiarity with digital marketing concepts and social media platforms.
• Strong proofreading and editing skills.
• Experience using AI tools such as ChatGPT, Gemini, or similar platforms for content ideation and productivity.
• Ability to work independently as well as collaboratively in a team environment.

Qualifications

• Bachelor's Degree in English, Journalism, Mass Communication, Marketing, Advertising, or a related field.
• 13 years of experience as a Copywriter, Content Writer, or Digital Marketing Copywriter.
• Portfolio or writing samples showcasing digital marketing content is preferred.

Preferred Skills

• Experience in a Digital Marketing Agency or Corporate Marketing team.
• Basic knowledge of WordPress or other CMS platforms.
• Understanding of branding, consumer behavior, and content strategy.
• Basic knowledge of Canva or Adobe Creative Suite is an added advantage.

What We Offer

• Opportunity to work on diverse digital marketing campaigns and brands.
• Creative and collaborative work environment.
• Exposure to branding, performance marketing, and content strategy.
• Career growth and learning opportunities.

Preferred Candidate Profile:

• Passionate about writing and digital marketing.
• Creative mindset with attention to detail.
• Strong research and communication skills.
• Eager to learn, adaptable, and capable of working in a fast-paced environment.

Drop your CV : [email removed]