Copywriter

Job Title - Content Writer

Key Responsibilities (KRAs):

1. E-commerce Listings:

○ Create clear, engaging product descriptions and listings content for e-commerce

platforms.

○ Develop detailed and compelling product USPs to enhance conversions.

○ Collaborate with the product team to ensure accurate and updated listings.

2. PR Drafts:

○ Craft professional press releases that highlight brand milestones, new launches,

and achievements.

○ Write PR content tailored for media outreach to ensure brand visibility and

relevance.

3. Blogs & Articles:

○ Research and write informative and engaging blogs to improve organic traffic via

SEO Optimization.

○ Incorporate brand storytelling and industry trends into long-form content.

4. Research:

○ Stay updated with industry trends, audience preferences, and competitors to

create fresh and relevant content.

5. Social Media Copies:

○ Develop quirky, relatable, and on-brand captions for Instagram, Facebook,

Twitter, and LinkedIn.

○ Conceptualize creative content for social media including new product launches

and other occasions.

○ Adapt content tone for different platforms while maintaining a consistent brand

voice.

6. Ad Copies for Performance Marketing:

○ Write attention-grabbing and conversion-focused ad copies for Facebook,

Google, and other performance marketing platforms.

○ Optimize headlines and CTAs to drive clicks and sales.

7. Creative & Storytelling:

○ Infuse creativity and storytelling into all content formats to connect with the

audience.

○ Develop brand narratives that resonate with the target audience across

campaigns and platforms.

○ Brainstorm and execute unique ideas for videos, reels, and graphics in

collaboration with the creative team.

Preferred Skills and Qualifications:

1. Proficient in using AI tools like ChatGPT for content creation.

2. A degree in Communications, Journalism, or a related field.

3. Strong command of English with excellent writing and editing skills.

4. Minimum 1 year of content writing experience; bonus points for D2C or consumer

electronics experience.

5. A growth mindset, eagerness to learn, and ability to take feedback constructively.

Salary: Upto 5 LPA

Interested Candidates can share their resume on [HIDDEN TEXT]