Copywriter - Real Estate

ROLE OVERVIEW

We are looking for a creative and detail-oriented Copywriter to join our in-house marketing team at Roswalt Realty. The individual will craft compelling copy across brand and project campaigns — digital, social, websites, brochures, emailers, WhatsApp, print and other marketing collateral.

The right candidate has strong writing skills, storytelling instinct, an eye for detail, and the ability to translate project USPs into persuasive communication across multiple formats within tight deadlines.

KEY RESPONSIBILITIES

— Develop copy for brand and project campaigns across the Roswalt Realty portfolio.

— Write for digital, social media, websites, brochures, emailers, WhatsApp, print and other marketing collateral.

— Create headlines, taglines, campaign concepts, video / reel scripts and long-form content.

— Understand project USPs, buyer profiles and target audiences to create relevant and persuasive communication.

— Collaborate closely with the marketing, design, digital and social-media teams.

— Proofread every piece of communication; ensure consistency of tone, voice and brand quality across all channels.

— Maintain a content bank, campaign copy library and a project-wise messaging framework.

— Support pre-launch, launch and sustenance campaigns for each project.

CANDIDATE REQUIREMENTS

— 2–3 years of hands-on experience as a Copywriter or Content Writer.

— Real estate experience preferred; experience in luxury, lifestyle or an advertising agency will also be considered.

— Excellent command of written English with strong grammar and storytelling skills.

— Ability to work across multiple formats — ad copy, long-form, social, brochures, scripts — while managing deadlines.

— A strong portfolio of previous work is essential (must be shared at application stage).

— Sensibility for luxury / premium tone; ability to adapt tone across mid-market and luxury projects.

— Comfortable with feedback rounds; able to sharpen copy without losing the original idea.

— Comfortable with a 6-day working week reporting from Oshiwara, Mumbai.

KEY SKILLS

Ad Copywriting  •  Brand Copywriting  •  Long-Form Writing  •  Social Copy  •  Campaign Concepts  •  Taglines & Headlines  •  Video / Reel Scripts  •  Brochure & Print Copy  •  WhatsApp & Emailer Copy  •  Storytelling  •  Proofreading  •  Brand Consistency  •  Luxury Tone  •  Real Estate Marketing

KEY OBJECTIVE OF THE ROLE

To produce high-quality, brand-consistent copy across every format — digital, social, print, video, brochures and beyond — that translates each project's USPs into persuasive communication and builds narrative equity for the Roswalt Realty portfolio.