Copywriter Manager
Airpay Payment Services Pvt. Ltd. · Chandigarh · onsite · Posted 37d ago
Undisclosed5–6 yrsfulltimeSourced from
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About this role
Job Summary
Key Responsibilities
Campaign Conceptualisation & Content Strategy
Content Creation
Brand Voice & Quality Control
Cross-Functional Collaboration
Required Qualifications
Must Have
Good to Have
Skills and Experience
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Were looking for a sharp, versatile copywriter with 5-6 years of experience who can move seamlessly between website content/landing pages, performance ad copy, long-form content (including blogs, guest posts for SEO), social media, and brand campaigns. Youll own the written word across our consumer-facing brands - translating complex BFSI and fintech concepts into clear, relatable, and persuasive language that drives real business outcomes.
Job Level: Mid-level
Report to: AVP
Department: Marketing
Organisation: airpay money private limited and airpay capital private limited
Location: Chandigarh
Key Responsibilities
Campaign Conceptualisation & Content Strategy
- Lead creative brainstorming sessions and develop 360 campaign concepts spanning digital, social, print, and video platforms.
- Build content calendars and editorial plans aligned with brand priorities, product launches, and seasonal moments.
- Stay on top of content trends, internet culture, and competitor activity to keep our brand voice fresh and competitive.
Content Creation
- Write clear, compelling, and conversion-driven copy across formats - performance marketing ads, website content, landing pages, email sequences, push notifications, blogs, articles, video scripts, and social media (reels, carousels, static posts).
- Craft website content (product pages, FAQs, feature explainers) that balances SEO best practices with brand tone.
- Translate complex financial products and concepts into simple, jargon-free language that resonates with a mass-market audience.
- Adapt tone, messaging, and length based on platform, audience segment, and campaign objectives.
- Understanding of website and app marketing with wireframe is a must.
Brand Voice & Quality Control
- Define, maintain, and evolve the brands tone-of-voice guidelines across all consumer touchpoints.
- Edit and proofread copy to ensure accuracy, clarity, consistency, and regulatory compliance across all deliverables.
- Own the copy review process - ensure every piece that goes live meets the bar for quality and brand fit.
Cross-Functional Collaboration
- Partner closely with designers, performance marketers, product managers, and analytics teams to align copy with visual direction and business goals.
- Present creative concepts and copy decks to internal stakeholders with confidence.
Required Qualifications
- Bachelors/Master s degree in journalism, English, communications, or a related field. Candidates from technical backgrounds (engineering, commerce, science) with strong portfolios are equally welcome.
Must Have
- 5-6 years of professional copywriting experience in an advertising agency, content studio, or high-growth in-house marketing team - BFSI or fintech experience is a strong plus.
- A strong portfolio showcasing conceptual thinking, long-form storytelling, catchy headlines, and measurable campaign outcomes.
- Exceptional command of English grammar, tone-shifting, and persuasive writing. Comfort with Hinglish and regional-inflected copy is a plus.
- Proven ability to write for both brand-building and performance marketing objectives.
- Up-to-date knowledge of SEO basics, social media trends, and generative AI tools for marketing.
- Experience with content management systems and familiarity with standard style guides.
Good to Have
- Experience writing for regulated categories (mutual funds, insurance, lending, personal finance, etc.) with an understanding of compliance guardrails.
- Exposure to ASO and keyword-driven content.
- Comfort working with data - reading campaign reports, understanding CPV/CTR metrics, and using performance insights to iterate on copy.
Skills and Experience
- Good grip of English language. Other languages would be a bonus.
- Exceptional research & writing skills
- Ability to work independently or with a team to meet deadlines
- Excellent organizational skills and multitasking ability
- Up to date with the on-going news & trends in BFSI industry
- Follows & understands social media & pop-culture trends
- Strong presentation skills and the confidence to pitch ideas to senior leadership.
- A genuine curiosity about personal finance, digital products, and the evolving Indian consumer.
Required Skills
- Content Creation
- Copywriting
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Content ManagementManager Quality ControlbfsiAnalyticsContent StrategyCopy WritingSocial MediaAdvertising AgencySEOBrand Building
About Airpay Payment Services
Airpay Payment Services Pvt. Ltd.
FinTech
75
employees
2012
14 years old
Mumbai, Maharashtra
headquarters
₹9.5L PA avg
Avg at Airpay Payment Services
About
Airpay Payment Services operates in the fintech sector, providing an innovative contactless payment platform to enhance transaction efficiency for e-commerce and retail businesses.
Industries
FinTechInternet
Employee ratings
10 reviews
2.7/ 5
Culture
2.1
Career growth
1.8
Work-life
2.3
Employees rate it well for
Compensation & Benefits28Work-Life Balance27
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