Copywriter Manager

Job Title: Copywriter

Job Level: Mid-level

Report to: AVP

Department: Marketing

Organisation: airpay money private limited (https://www.airpay.money/) & airpay capital private limited (https://www.airpay.capital/ )

Location: Chandigarh

Job Summary

We're looking for a sharp, versatile copywriter with 5–6 years of experience who can move seamlessly between website content/landing pages, performance ad copy, long-form content (including blogs, guest posts for SEO), social media, and brand campaigns. You'll own the written word across our consumer-facing brands — translating complex BFSI and fintech concepts into clear, relatable, and persuasive language that drives real business outcomes.

Key Responsibilities

Campaign Conceptualisation & Content Strategy

• Lead creative brainstorming sessions and develop 360° campaign concepts spanning digital, social, print, and video platforms.
• Build content calendars and editorial plans aligned with brand priorities, product launches, and seasonal moments.
• Stay on top of content trends, internet culture, and competitor activity to keep our brand voice fresh and competitive.
  
  

Content Creation

• Write clear, compelling, and conversion-driven copy across formats - performance marketing ads, website content, landing pages, email sequences, push notifications, blogs, articles, video scripts, and social media (reels, carousels, static posts).
• Craft website content (product pages, FAQs, feature explainers) that balances SEO best practices with brand tone.
• Translate complex financial products and concepts into simple, jargon-free language that resonates with a mass-market audience.
• Adapt tone, messaging, and length based on platform, audience segment, and campaign objectives.
• Understanding of website and app marketing with wireframe is a must.
  
  

Brand Voice & Quality Control

• Define, maintain, and evolve the brand's tone-of-voice guidelines across all consumer touchpoints.
• Edit and proofread copy to ensure accuracy, clarity, consistency, and regulatory compliance across all deliverables.
• Own the copy review process - ensure every piece that goes live meets the bar for quality and brand fit.
  
  

Cross-Functional Collaboration

• Partner closely with designers, performance marketers, product managers, and analytics teams to align copy with visual direction and business goals.
• Present creative concepts and copy decks to internal stakeholders with confidence.
  
  

Required Qualifications

• Bachelor's/Master's degree in journalism, English, communications, or a related field. Candidates from technical backgrounds (engineering, commerce, science) with strong portfolios are equally welcome.
  
  

Must Have

• 5–6 years of professional copywriting experience in an advertising agency, content studio, or high-growth in-house marketing team - BFSI or fintech experience is a strong plus.
• A strong portfolio showcasing conceptual thinking, long-form storytelling, catchy headlines, and measurable campaign outcomes.
• Exceptional command of English grammar, tone-shifting, and persuasive writing. Comfort with Hinglish and regional-inflected copy is a plus.
• Proven ability to write for both brand-building and performance marketing objectives.
• Up-to-date knowledge of SEO basics, social media trends, and generative AI tools for marketing.
• Experience with content management systems and familiarity with standard style guides.
  
  

Good to Have

• Experience writing for regulated categories (mutual funds, insurance, lending, personal finance, etc.) with an understanding of compliance guardrails.
• Exposure to app store optimisation (ASO) and keyword-driven content.
• Comfort working with data - reading campaign reports, understanding CPV/CTR metrics, and using performance insights to iterate on copy.
  
  

Skills And Experience

• Good grip of English language. Other languages would be a bonus.
• Exceptional research & writing skills
• Ability to work independently or with a team to meet deadlines
• Excellent organizational skills and multitasking ability
• Up to date with the on-going news & trends in BFSI industry
• Follows & understands social media & pop-culture trends
• Strong presentation skills and the confidence to pitch ideas to senior leadership.
• A genuine curiosity about personal finance, digital products, and the evolving Indian consumer.