Copywriter / Content Writer

We are looking for a creative and highly skilled Copywriter with strong proficiency in both English and Hindi copywriting. The candidate should be able to create engaging, persuasive, creative, and conversion-focused copy for digital marketing campaigns, advertisements, social media, websites, and promotional materials.

Copywriting will be the primary responsibility of this role, while content writing will be a secondary responsibility. The ideal candidate should have a strong understanding of different audiences and be able to adapt the tone, language, and messaging according to the brand and campaign requirements.

The candidate should be comfortable creating copy in English, Hindi, and where required, Hinglish, depending on the target audience and platform.

Key Responsibilities

• Develop creative and persuasive copy for digital advertising campaigns.

• Write English and Hindi ad copies for different brands and campaigns.

• Create compelling headlines, hooks, taglines, captions, CTAs, promotional messages, and campaign copies.

• Develop copy for Meta Ads, Google Ads, social media campaigns, websites, landing pages, brochures, banners, and other marketing materials.

• Create engaging social media captions and promotional content in English, Hindi, and Hinglish.

• Develop creative hooks and conversion-focused messaging for advertisements and social media content.

• Write scripts and concepts for Reels, short-form videos, promotional videos, and digital campaigns.

• Understand the target audience and create copy that connects with them in the appropriate language and tone.

• Adapt the same campaign idea into different versions for English-speaking and Hindi-speaking audiences.

• Research brands, products, services, competitors, industries, and current trends to develop relevant copy.

• Work closely with the Social Media, Graphic Design, SEO, and Digital Marketing teams.

• Create website content, blogs, articles, product/service descriptions, and other content as required.

• Proofread and edit content to ensure proper grammar, clarity, spelling, tone, and consistency in both English and Hindi.

• Revise and improve copy based on feedback from management, clients, or campaign requirements.

• Stay updated with current advertising, social media, digital marketing, and content trends.

Required Skills

• Excellent Copywriting skills in both English and Hindi.

• Strong command of English and Hindi language and grammar.

• Ability to write creative, impactful, persuasive, and engaging copy.

• Strong understanding of hooks, CTAs, storytelling, emotional triggers, and conversion-focused messaging.

• Ability to write in English, Hindi, and Hinglish according to the target audience.

• Ability to develop creative campaign ideas and unique messaging.

• Ability to adapt writing style according to different brands, industries, platforms, and audiences.

• Good understanding of digital marketing and social media advertising.

• Strong research and creative thinking skills.

• Excellent proofreading and editing skills.

• Ability to handle multiple projects and meet deadlines.

• Knowledge of AI writing and research tools will be an added advantage.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.