Copy of Senior Insights Analyst

About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About The Role We are looking for a skilled, curious, and highly communicative Insights Consultant to bridge the gap between our technical teams and our clients. In this role, you will act as the vital translator between complex data science, advanced analytics, and interactive dashboards on one side, and diverse business stakeholders on the other. Your primary mission is to take complex, multi-layered data and turn it into clear, actionable, and digestible stories. You will be presenting to people who do not speak "data"—from different departments (marketing, sales, product, finance), various global geographies, and all levels of seniority (from execs to C-suite).

Key Responsibilities

• The "Data Translator": Translate complex data science methodologies, statistical models, and dashboard outputs into clear, jargon-free business recommendations.
• Stakeholder Management: Build strong relationships with client teams across different regions and business units. Understand their unique business challenges to ensure data delivery is tailored to their specific needs.
• Data Storytelling and Visualisation: Craft compelling narratives, presentations, and reports. You will work closely with our dashboarding/BI developers to ensure the end-product is intuitive and directly answers the client’s "so what?"
• Consultative Problem Solving: Work with clients to define their business questions and then collaborate with our internal data scientists to determine how data can answer those questions.
• Project Delivery: Manage the end-to-end delivery of insights projects, ensuring they are delivered on time, meet the brief, and are presented in a highly professional, engaging format.
• Global Collaboration: Adapt your communication style to work effectively with clients and internal team members from diverse cultural backgrounds and different levels of data literacy.

Required Experience And Skills The Core Requirement: Data Translation & Communication

• Proven experience (7+ years) in an agency, consultancy, or in-house insights role where your primary responsibility was delivering data-driven insights to non-analytical audiences.
• Outstanding storytelling ability—you know how to structure a presentation, write an exec summary, and highlight the business impact over the technical process.
• Experience presenting to diverse audiences across different seniority (up to C-suite level), departments (eg. Marketing, Strategy, Ops), and geographies (global/multi-market experience is a big plus).

Technical Understanding (No Coding Required)

• While you won’t be coding, you must have a solid conceptual understanding of data science concepts (eg. predictive modelling, segmentation, regression) and modern dashboarding/BI tools.
• Ability to query and look at data yourself to sense-check findings.

Consultative & Soft Skills

• Active Listening: The ability to probe and ask the right questions to uncover a client’s true business problem.
• Project Management: Organised and detail-oriented, capable of managing multiple deliverables across different accounts.

Why work here: At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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