Copy of Performance Marketing Manager (Growth & Lifecycle) - Remote

About LumiMeds

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.

As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.

We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.

Location: Remote 

About the Role

You will own paid acquisition across major ad platforms while improving conversion rates and lifecycle performance. You will work closely with the Creative Director, product, and leadership to scale acquisition efficiently while maintaining compliance with platform and healthcare regulations.

You are not responsible for graphic design — but you must drive testing strategy and performance optimization.

What You’ll Own

1. Paid Acquisition (Core Responsibility)

Own strategy, execution, and optimization across:

Google Ads (Search, Performance Max, YouTube)

Meta Ads (Facebook / Instagram)

Reddit Ads

Tiktok Ads

Microsoft Ads (Bing)

App Lovin

Ad Roll

Responsibilities:

Manage and scale paid budgets efficiently

Optimize CAC, ROAS, CVR, AOV, and LTV

Conduct structured A/B testing across copy,creatives, offers, audiences, and funnels

Adjust bidding strategies and campaign structure based on data

Identify scaling opportunities without increasing risk exposure

You must understand advertising restrictions related to healthcare, medical claims, and regulated products.

2. Landing Page & Funnel Optimization (CRO)

Improve and test multiple funnels

Recommend landing page structure improvements

Suggest pricing tests, bundling experiments, and offer adjustments

Propose creative test variations to the Creative Director

Improve checkout and subscription flow performance

Important: You do not design visuals, but you drive performance testing strategy.

3. Compliance & Platform Policy Awareness

​​Ensure campaigns comply with platform ad policies (Google, Meta, etc.)

Understand regulated marketing limitations (medical claims, disclaimers)

Partner with internal stakeholders to prevent account flags or shutdown risk

Maintain a risk-aware scaling strategy

4. Lifecycle & Retention (Critical Gap to Build)

Own and build our lifecycle marketing engine:

SMS automation

Email automation

Abandoned cart flows

Post-purchase sequences

Subscription retention campaigns

Win-back flows

Goals:

Increase LTV

Improve retention rates

Reduce churn

Personalize messaging based on behavior

Experience with Klaviyo, Attentive, Postscript, or similar platforms preferred.

5. Analytics & Attribution

Build reporting dashboards

Monitor CAC, ROAS, CVR, AOV, and LTV

Understand subscription economics (LTV > CAC model)

Improve attribution clarity across channels

Inform budget allocation decisions using data

What Success Looks Like

Scalable paid acquisition without compliance risk

Improved landing page conversion rates

Strong subscription retention engine

Predictable unit economics

Clear reporting and budget confidence

What We’re Looking For

5+ years in performance or growth marketing

Strong hands-on experience with:

Google Ads (Search, Performance Max, YouTube)

Meta Ads (Facebook / Instagram)

Reddit Ads

Tiktok Ads

Microsoft Ads (Bing)

App Lovin

Ad Roll

Experience in telehealth, healthcare, or regulated products preferred

Experience with subscription-based businesses strongly preferred

Strong CRO mindset

Experience building SMS + email lifecycle automations

Comfortable operating in a startup environment with ownership

This Role Is Ideal For Someone Who

Thinks in CAC vs LTV

Enjoys structured experimentation

Understands platform compliance nuance

Is analytical but commercially minded

Can operate without heavy hand-holding

Why Join LumiMeds

Early-stage growth opportunity.

Direct impact on company revenue.

Real ownership of strategy and execution.

High visibility with leadership.

Opportunity to shape the marketing foundation of a Telehealth brand.

How to Apply

If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role.

This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps.

LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.

Please note: This role requires professional-level English communication and availability to work U.S. business hours.