Copy Lead

About Communication Crafts :

Communication Crafts, today, is Gujarats largest full-service creative, branding and advertising agency based out in Ahmedabad. Our team of copywriters, designers, animators, digital marketers, editors, web developers, account managers, researchers, content creators, photographers, strategists and our awesome support team members have been handpicked and molded as per the CC Culture Code. Established in 2005, almost 20 years since then, Communication Crafts caters to an enviable clientele across sectors and geographies. To know more about the company please visit www.communicationcrafts.in

Copy LeadQualification:

• Any Bachelors or Masters Degree in English medium, Schooling throughout English medium preferred

Key Skills Expected

• Any Bachelor’s or Master’s Degree in English medium, Schooling throughout English medium preferred
• Impeccable English- spoken, written, and grammar
• 6+ years of full-time ad agency experience as a copywriter, preferably at a full-service agency; SEO writing experience irrelevant
• 1-2 years of team leading/ mentoring experience, handling a team of junior copywriters
• Great ideation, presentation, and communication skills
• Should take ownership of their individual projects & the copy team’s projects, working in sync with the design & account management and other creative leaders
• Should be able to write in either Gujarati or Hindi compulsorily, apart from English
• Should have worked on print, web, and branding projects
• Should be willing to work in a well-defined organization structure

Job Description

• Leading, managing, and mentoring a team of senior & junior copywriters, working primarily in the print and web departments
• Reviewing all the work done by the copywriters, providing feedback and improving their quality of work & skills levels
• Setting processes and plans for the copy team for various kinds of projects, to work in sync with leaders of other departments to match project timelines
• Coming up with fresh concepts and ideas, presenting to the team and developing them along with designers and account managers
• Attending client meetings along with the team, asking the right questions to collect data to work on the project successfully and providing guidance to the team
• Creating content maps, sitemaps, content inventory and wireframes and writing content primarily for websites, brochures, landing pages, and other marketing collaterals
• Research and understand client’s requirements, study consumer psychology, conduct preliminary market research to ideate long-term and short-term campaigns as per brand’s requirement
• Coming up with brand names, taglines, values, brand story, mission, vision, core values, philosophy etc. to define brand identity
• Continuously come up with new and innovative creative marketing ideas for a range of multiple clients
• Hire the right talent as per team structure and project requirements by providing clear instructions to the Talent Acquisition Department
• Maintain, analyze and present team’s performance data to the management at quarterly review meets and annual meets
• Performance appraisal of individual team members as per the company’s processes, identify strengths, weaknesses, and areas of improvement of individual team members and plan corrective measures
• Work directly under the Creative Director – Copy, and report project plans and progress on a regular basis
• Find ways to upgrade the skills of the copywriters to continuously improve the overall creative output of the team
• Accompanying the team for client meetings and recces
• Participate in the organization’s upskilling initiatives like training programs, conclaves, online courses etc. to continuously improve work quality and overall approach
• Support other teams, including the HR department for internal activities, events and brand CC’s initiatives