Conversion Rate Optimizer

Company Description Plintron is a global leader in enabling Mobile Virtual Network Operators (MVNOs), supporting mobile services in over 31 countries across six continents. Using cloud-native telecom platforms, managed services, and digital enablement solutions, Plintron helps communication service providers, enterprises, and digital businesses launch and scale mobile offerings. The company has integrated more than 175 brands with over 40 mobile players, activating more than 170 million connections and supporting 5G deployments in Europe and the USA. Headquartered in Singapore with offices in London, Dubai, New Delhi, São Paulo, and Seattle, Plintron operates a Global Technology & Support center in India that provides 24x7 support. The organization has received multiple international industry awards, including consecutive Asian Telecom Awards and MVNO World Congress honors such as MVNE/A of the Year in 2022, 2023, 2025 and 2026.

Role Description The Conversion Rate Optimizer will be responsible for analyzing user behavior across digital channels and identifying opportunities to increase conversions and customer engagement. This full-time, on-site role is based in Chennai and involves designing and executing A/B tests, optimizing landing pages and customer journeys, and collaborating with marketing, product, and UX teams to improve performance. The role includes monitoring key performance metrics, interpreting web analytics data, and presenting clear, data-backed recommendations to stakeholders. The Conversion Rate Optimizer will also document optimization hypotheses, maintain testing roadmaps, and support continuous improvement initiatives aligned with Plintron's growth objectives.

Qualifications: 2-4 Years of Professional Experiences as Conversion Rate Optimizer on Contract for 3 Months

• Candidates should possess strong Analytical Skills and expertise in Conversion Optimization.
• Candidates should possess experience with Web Analytics tools and Data Conversion techniques.
• Candidates should possess clear and effective Communication skills for presenting insights and collaborating with cross-functional teams.
• Relevant qualifications such as a bachelor's degree in Marketing, Statistics, Business, Data Analytics, or a related field are preferred.
• Experience working with digital products, telecom or technology services, and optimization platforms (e.g., Google Analytics, Hotjar, Optimizely, or similar) is beneficial.

Job Description

• Experimentation & Testing: Design, build, execute, and evaluate A/B, multivariate, and split tests across web pages
• User Behaviour Analysis: Review heatmaps, session recordings, form abandonment metrics, and funnel drop-off points to locate high-friction user barriers
• Auditing & Road mapping: Conduct structured CRO audits, build testing schedules, and turn raw data into concrete optimization strategies
• Cross-Functional Collaboration: Partner with UI/UX designers, copywriters, and front-end developers to code and deploy winning test variants
• Reporting & Insights: Track key performance indicators (KPIs) and report result directly to stakeholders and internal teams
• Analytical Tools: Proficiency with web analytics platforms like Google Analytics (GA4) and behavioural tools like Hotjar or Full Story
• Ability to work in a fast-paced environment, prioritize multiple projects, and follow structured experimentation methodologies.