Continental Coffee - Head - Performance Marketing & Digital Marketing

Job Description:

We are looking for an experienced Head Performance Marketing & Digital to lead the organization's performance marketing and digital growth strategy across E-commerce, Quick Commerce, and D2C channels. The ideal candidate will combine strong expertise in performance marketing, digital strategy, customer acquisition, and campaign optimization with a proven track record of driving measurable business growth.

The role will be responsible for developing and executing digital marketing strategies for FMCG brands, managing performance across key digital commerce channels, and working closely with internal and external teams to maximize growth, efficiency, and ROI.

Key Responsibilities:

- Lead the overall performance marketing strategy across E-commerce, Quick Commerce, and D2C channels.

- Develop and execute digital marketing strategies aligned with business, brand, revenue, and customer acquisition objectives.

- Drive customer acquisition, conversion, retention, and revenue growth across digital commerce platforms.

- Manage and optimize performance campaigns across platforms such as Google, Meta, Amazon, Flipkart, and other relevant digital channels.

- Develop channel-wise strategies based on customer behavior, business objectives, product categories, and market trends.

- Own key performance metrics including ROAS, CAC, conversion rates, revenue, customer acquisition, and marketing efficiency.

- Lead the digital growth agenda for FMCG brands across E-commerce, Quick Commerce, and D2C ecosystems.

- Identify opportunities to improve campaign performance, customer journeys, digital discoverability, and conversion.

- Work closely with E-commerce, Sales, Brand, Product, Creative, and Analytics teams to align digital initiatives with overall business goals.

- Manage digital media agencies and other external partners, ensuring effective execution and performance delivery.

- Develop performance dashboards and regularly present campaign performance, insights, opportunities, and recommendations to senior leadership.

- Leverage consumer, campaign, and channel data to identify growth opportunities and optimize marketing investments.

- Stay updated on emerging digital marketing trends, platforms, technologies, and consumer behavior across E-commerce and Quick Commerce.

- Drive experimentation and test-and-learn initiatives across campaigns, creatives, audiences, platforms, and customer journeys.

- Contribute to the overall FMCG digital marketing strategy, ensuring consistency between brand-building and performance-led initiatives.

Required Skills & Experience:

- 8-11 years of experience in Performance Marketing and Digital Marketing.

- At least 8 years of hands-on experience managing performance marketing across E-commerce, Quick Commerce, and D2C channels.

- Strong experience in digital customer acquisition, paid media, campaign optimization, and conversion growth.

- Proven experience managing performance marketing budgets and optimizing marketing ROI.

- Strong understanding of E-commerce, Quick Commerce, D2C, digital marketplaces, and FMCG consumer journeys.

- Hands-on experience with platforms such as Google Ads, Meta Ads, Amazon Ads, and other relevant digital advertising platforms.

- Strong analytical skills with the ability to interpret campaign and business performance data and translate insights into actionable strategies.

- Experience working with digital agencies, internal marketing teams, and cross-functional stakeholders.

- Strong understanding of performance metrics such as ROAS, CAC, CPL, CTR, conversion rate, customer lifetime value, and marketing ROI.

- Strong leadership, communication, stakeholder management, and decision-making skills.

Mandatory Experience:

- Prior experience with a successful Food, FMCG, CPG, or consumer-focused startup.

- Experience building or scaling D2C brands and digital-first businesses.

- Experience managing high-growth E-commerce and Quick Commerce businesses.

- Experience in a fast-paced, entrepreneurial environment with strong ownership of business outcomes.