Content Writer
GyanDhan · Noida · onsite · Posted 2d ago
Undisclosed1–5 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Location: Noida
Experience: 1-5 years
Alternate Saturdays Off
Job Summary
We are looking for a thoughtful, research-driven, and AI-savvy Content Writer who understands how content works across platforms, audiences, and search engines. This role goes beyond just writing, it requires strategic thinking, adaptability to AI-powered workflows, and the ability to create content that informs, engages, and converts. You will play a key role in shaping GyanDhan s voice across digital channels, strengthening our SEO presence, and positioning the brand as a trusted authority in education financing and study abroad.
Roles responsibilities
- Research and develop high-quality content on education loans, study abroad trends, financial literacy, and related domains using credible sources and data.
- Use AI tools responsibly for ideation, research support, optimization, and efficiency-while ensuring originality, depth, and human insight in final outputs.
- Understand user intent and audience mindset to create content that is relevant, empathetic, and action-oriented.
- Create diversified content formats, including: Website pages landing pages, Blogs long-form guides. SEO articles pillar content, YouTube scripts video content, Product descriptions UX content etc.
- Implement SEO best practices including keyword research, search intent mapping, on-page optimization, internal linking, and content structuring for rankings.
- Edit, proofread, and refine content to ensure accuracy, clarity, tone consistency, and brand alignment.
- Collaborate with SEO, design, product, and marketing teams to plan and execute content strategies.
- Track content performance using analytics and insights to improve reach, engagement, and conversions.
- Stay updated on AI trends, content algorithms, SEO updates, and digital marketing best practices.
- Maintain a strong understanding of GyanDhans brand voice, values, and target audience to ensure consistency in all written materials
Skills Required
- Exceptional command over written English with strong grammar, clarity, and storytelling ability.
- Solid understanding of SEO-driven content writing and search behavior.
- Comfort and curiosity in working with AI tools (for research, structuring, optimization, not replacement).
- Ability to think strategically, not just execute briefs.
- Strong editing and proofreading skills with attention to detail.
- Capability to manage multiple content formats and priorities simultaneously.
- Good communication and collaboration skills across teams.
- Self-driven, accountable, and comfortable working with minimal supervision.
- Proficiency in tools such as Google Docs, MS Word, Excel, PowerPoint, and basic content management systems.
Sourced from naukri
Skills
Content ManagementContent WriterMappingLoansAnalyticsBankingfinancingFintechAI ToolsResearchAlgorithmsContent WritingBlogsWordKeyword ResearchOn-page OptimizationmarketingDigital MarketingArtificial IntelligenceProof Reading
About GyanDhan
GyanDhan
FinTech
280
employees
2015
11 years old
Delhi,NCT
India
₹4.2L PA avg
Avg at GyanDhan
About
GyanDhan: India's First Education Financing Marketplace
Industries
FinTechFinancial ServicesInternet
Employee ratings
10 reviews
3.4/ 5
Culture
4.2
Career growth
3.4
Work-life
4.2
Employees rate it well for
Work-Life Balance38Company Culture36
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