Content Writer

Content Writer

About Pro-Manage:

Pro-Manage is a pioneering tech- and AI-based Marketing-as-a-Service platform developed to serve multi-location enterprise clients increase, manage, and measure digital engagement opportunities with prospects and customers, leveraging several valuable business and technology partnerships with global leaders such as Google GMB/Chat, Microsoft Bing, Meta WhatsApp/Instagram, Knowlarity Cloud telephony and others.

Pro-Manage is a powerful and sophisticated marketing SaaS platform that has attracted highly regarded brands as its clients: DHL, Apollo Pharmacy, Lighthouse Learning, Eurokids, GoColors, Shriram Finance, Muthoot Finance, Sterling Resorts, City Union Bank, FedFina, and CADD Center. Pro-Manage is developed using advanced technologies, design thinking, continuous discovery, agile development, and product management methodologies. The cross- functional Pro-Manage team uses integrated customer-centric product-led marketing and growth paradigms designed to attract and retain targeted customers, maximizing life-time value and minimizing customer acquisition efforts and costs. Pro-Manage is developed and offered by Sulekha, one of Indias largest digital business and consumer brands that has transformed local services ecosystem through an AI-based need fulfilment and monetization platform that generates millions of qualified, parameterized service requests to local service SMBs every day in 40 cities.

Pro-Manage aspires to be the dominant, industry-leading and technologically the most sophisticated marketing SaaS platform in India with 500+ enterprise customers in the next two years. Pro-Manage and Sulekha have three of the well-regarded firms as its investors: Norwest Venture Partners (Palo Alto, US), Mitsui (Tokyo), and GIC (sovereign wealth fund of Singapore).

Job Description & Expectations

We are looking for a dedicated content writer to create content for the 100+ Enterprise customers of Sulekha to achieve tangible business outcomes, which includes product descriptions, services descriptions, business descriptions, and regular weekly posts on events/offers/discounts/new launches/updates, etc. The content writer's responsibilities include evaluating analytics to adjust content as needed and regularly updating these descriptions for all the businesses. The candidate should also be able to follow editorial guidelines when creating content.

The candidate is required to keep abreast of the latest SEO/GEO/AEO techniques and should be able to contribute to the development of strategies that will increase user engagement and deliver value to our customers. He/she will closely work with paid customers of Sulekha to achieve the desired goals of Sulekha.

Pro-Manage Enterprises - Content Operations:

a. Work on the profile content of all existing and new customers of Sulekha who want to enhance their presence in Google, Bing, and others as we add on.

b. Work closely with social management teams to deliver customer value, besides working closely with customers

a. Closely work with the internal and other cross-functional teams, including the central design team, central keyword research team and marketing teams to deliver value.

b. Conducting in-depth research on industry-related segments in order to develop original content.

c. Developing content for product descriptions, service descriptions, business descriptions, and regular weekly posts on events/offers/discounts/new launches/updates, etc.

d. Assisting the operations team in developing content for the Promanage campaigns.

e. Proofreading content for errors and inconsistencies.

f. Editing and polishing existing content to ensure value delivery for the customers

g. Conducting keyword research and using SEO/AEO/GEO best practices to increase traffic to Promanage profiles

h. Creating compelling Product & Post Titles that will capture the attention of the target audience.

i. Identifying customers’ needs and recommending new content to address gaps in the Promanage customer profiles

j. Developing SEO, AEO, and GEO-optimized content that improves visibility and discoverability across search engines, answer engines, and AI-powered platforms such as Google AI Overviews, ChatGPT, Gemini, and Perplexity.

Education, Professional and Personal Attributes

• Bachelor's degree in communications, marketing, English, journalism, or related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems
• Proficient in all Microsoft Office applications
• A portfolio of published articles
• Excellent writing and editing skills
• The ability to work in a fast-paced environment
• The ability to handle multiple projects concurrently
• Training on Sulekha ProManage will be given extensively.
• Positive, initiative-driven and passionate about digital marketing
• Result-oriented, entrepreneurial and self-motivated
• Ambitious and flexible

Other aspects

• Reporting to Manager/Sr Manager
• Must be based out of Chennai with no travel involved
• All days of working in the office – no WFH envisaged as of now