Content Writer

• Write blogs, articles, website content, social media copy, campaign content, scripts, and marketing communication .
• Develop clear, engaging, and audience-focused content across formats and platforms.
• Research topics, trends, competitors, audience interests, and search behaviour .
• Ensure all content is accurate, relevant, grammatically correct, and aligned with brand guidelines .

• Create and optimise content using SEO best practices , including keywords, search intent, headings, metadata, internal linking, and readability.
• Understand and apply AEO and GEO principles to improve content visibility across search engines and AI platforms.
• Identify content gaps, keyword opportunities, and emerging topics .
• Track content performance and recommend improvements.

• Contribute to content strategy and content calendars across blogs, campaigns, social media, and digital platforms.
• Develop content ideas aligned with business goals, audience needs, and marketing campaigns .
• Stay updated with content trends, formats, platforms, and competitor activity .

• Work with marketing, design, digital, product, and other teams to develop effective content.
• Manage content projects from brief to research, writing, review, optimisation, and publishing .
• Coordinate with freelance writers when required and ensure quality and timely delivery.
• Maintain 95%+ on-time delivery of planned content.

• Excellent English writing, editing, and communication skills .
• Strong research, storytelling, and content ideation skills.
• Good understanding of SEO, search intent, AEO, and GEO .
• Ability to simplify complex topics and write for different audiences.
• Strong ownership, attention to detail, and ability to meet deadlines.
• Creative, proactive, and comfortable working in a fast-paced marketing environment.

• Experience in Education, EdTech, Publishing, or student-focused brands .
• Experience with social media copy, reels/scripts, campaign communication, or digital marketing .
• Familiarity with SEO and content analytics tools .

Required Skills