Content Writer

About the Role

Green Power International Pvt. Ltd. (GPI) is a power solutions company focused on delivering reliable, engineered solutions for critical power requirements. We work across products, applications and industries where performance, reliability and engineering precision matter.

We are looking for a Content Writer who can help translate our engineering capabilities, products, people and customer value into content that is clear, credible and compelling.

Someone who doesn't simply wait for a brief but thinks beyond and understands why we are doing what we are doing, who we are doing it for, what problem we are solving, and what we want people to think or do differently because of it.

You will work closely with marketing, leadership, engineering and business teams to uncover stories, insights and ideasand turn them into content that has a reason to exist.

What You’ll Do

• Understand GPI’s business ecosystem, customers, products and industry.
• Question the “why” behind every communication.
• Develop original content ideas instead of waiting for briefs.
• Turn complex engineering and power solutions into simple, compelling stories.
• Write for website, SEO, campaigns, brochures, newsletter, blogs, videos and thought leadership.
• Find stories and insights within our people, products, technology and customer challenges.
• Work with leadership, engineering and marketing teams to uncover the real story.
• Challenge generic ideas and bring a fresh perspective to the brand.

What We’re Looking For

• 4-6 years of experience in content, copywriting, journalism, brand or B2B marketing.
• Excellent English and strong storytelling skills.
• Curious, research-oriented and naturally inquisitive.
• Ability to understand technical subjects and simplify them.
• Strong instinct for ideas, headlines and narratives.
• Comfortable questioning briefs and proposing better approaches.
• Experience in engineering, power, energy or B2B is a plus.

You’ll Have an Edge If You Have

• Experience in engineering, power, energy, manufacturing, infrastructure or industrial B2B.
• Experience writing for international markets, particularly the US/global B2B market.
• Experience developing integrated campaigns rather than standalone posts.
• Understanding of technical SEO, Google Search Console and analytics.
• Experience using AI tools for research, ideation and content development while maintaining originality and brand quality.