Content Writer

Role & responsibilities

Key Responsibilities:

• Write, edit, and proofread engaging and original content for websites, blogs, landing pages,

product pages, social media, email campaigns, and other marketing materials.

• Collaborate closely with the SEO and Digital Marketing teams to produce keyword-optimized

content that enhances website ranking and visibility.

• Conduct in-depth research on industry-related topics (home automation, interior design,

elevators, etc.) to ensure relevance and authority.

• Develop compelling content for product descriptions, customer stories, press releases, and

brand campaigns.

• Maintain consistency in tone, style, and messaging across all communication channels.
• Optimize existing content to align with SEO best practices (meta titles, meta descriptions,

internal linking, readability, etc.).

• Work with the design and video teams to develop content concepts that support visual

storytelling.

• Track and report content performance metrics in coordination with the marketing analytics

team.

Required Skills and Competencies:

• Excellent written and verbal communication skills in English.
• Proven experience in content writing and editing for SEO-driven campaigns.
• Ability to write persuasive, clear, and concise content tailored to target audiences.
• Strong understanding of on-page SEO, keyword research, and Google Search Console basics.
• Familiarity with content management systems (WordPress or similar).
• Creative thinker with an ability to adapt writing style for different platforms and formats.
• Strong collaboration skills to work effectively with cross-functional teams (SEO, design,

marketing).